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Background
i) Educational Qualification
Post Graduate Degree - Marketing Advertising and PR / MBA
Essential: MICA / NMIMS / Symbiosis Institute of Mass Communication (SIMC) / IIMC/ MCRC Jamia or similar
ii) Experience:
Applicant should have a minimum of 10 - 13 years of work experience in corporate communication. They should be proficient in writing (e.g. press releases, speeches for management) and have an excellent track of good media relations.
Candidates with experience of working in a corporate setup with substantial exposure to both external and internal communications will have an added advantage.
Main Responsibilities
Key Responsibilities
oDrive positive PR for the Company
oPlan, conceptualize, and execute PR strategies to garner positive media coverage
oPlan and independently execute field visits for media
oSupport media test drives
oFacilitate media interviews for Company spokespersons
oMedia Relations: Build strong relationships with media
oContent: Conceptualize and draft content including press releases, white papers, infographics, blogs, talk points for top management, FAQs, presentations for internal communication, employee newsletters, contribute to employee magazine and so on. Experience in writing speeches for top management will be an added advantage.
oAgency Management:
oWork with PR agency to achieve deliverables
oWork with creative agency to create new age content - short videos, reels etc.
oTracking and Reporting:
oMonitor industry stories
oPrepare review documents for Top Management
oCreate media coverage report
Competency Requirements
Behavioral / Technical/ Functional
oResults-oriented and dedicated
oSelf-motivated with capability to work independently
oAbility to take ownership of assigned tasks
oOpen to learning
oPossess good interpersonal skills
oExtroverted and capable of coordinating with various departments within the organization and external agencies
oGood understanding of corporate culture, systems and processes
oAbility to pay attention to detail
oData interpretation and analytical ability with skill to understand and interpret patterns and graphs
oStoryteller with good communication and presentation skills
oHigh quality written and verbal communication
oProficient in Microsoft office tools (e.g. Excel, PowerPoint)
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer, based in New Delhi. It was founded in 1981 and owned by the Government of India until 2003, when it was sold to the Japanese automaker Suzuki Motor Corporation. As of February 2022 Maruti Suzuki has a market share of 44.2 percent in the Indian passenger car market.
Job ID: 101882275
