Position: Meta Specialist
Location: Remote
Who We Are
Royal York Property Management is one of North America's fastest-growing property management companies, managing over 20,000+ rental properties. We are a tech-driven organization focused on innovation, automation, and creating a seamless digital experience for our clients. Our brand grows quickly, and we rely heavily on strong Meta content to support our expansion.
About the Position
We are seeking a Senior Meta Social Media Specialist with proven experience growing Instagram and Facebook through organic strategies. This role is ideal for someone who understands the Meta ecosystem deeply; from Reels and hashtags to social SEO, Google discoverability, and Meta algorithms. You must know how to increase reach, views, engagement, and follower growth while maintaining a consistent brand identity.
Fast-Track Hiring Process
- At Royal York, we keep the hiring process fast and transparent:
- Once you apply, our large recruiting team actively reviews resumes in real time.
- If your skills align, you will receive a pre-recorded interview link within 5 minutes of applying.
- If you pass, you will be invited to a second live interview with the Sales Manager you will be reporting to.
- Qualified candidates move through the process quickly, without delays.
Responsibilities
- Create high-performing Reels, Stories, and Posts for Instagram & Facebook
- Identify trending sounds, templates, and topics before they peak
- Build strong hashtag strategies using niche, mid-tier, and keyword-based sets
- Write SEO-optimized captions that help content rank on Google
- Analyze best posting times and schedule content accordingly
- Respond to comments, and DMs in a timely, professional manner
- Track performance metrics (reach, watch time, completion rate, saves, shares)
- Adjust content strategy weekly based on analytics & algorithm signals
- Maintain a clean, consistent, and on-brand visual identity
- Stay updated on Meta's algorithm updates and platform trends
- Prepare simple weekly reports with insights and recommendations
Qualifications
- 35+ years managing Instagram and Facebook for brands
- Proven experience growing accounts organically (portfolio required)
- Strong understanding of Meta algorithms for Reels, Posts, and Stories
- Ability to create or guide short-form video content
- Deep knowledge of hashtag strategy and trend forecasting
- Experience writing keyword-rich, SEO-friendly captions
- Fast and professional handling of comments & DMs
- Excellent English communication and grammar
- Experience with Meta Business Suite, scheduling tools, and Canva/Figma
- Ability to work independently and deliver consistent weekly output
