Industry & Sector
A performance-driven digital advertising function operating in the performance marketing and paid-media sector, supporting client and product growth across e-commerce, SaaS, and B2B verticals. We focus on measurable customer acquisition, ROAS/CPA optimisation, and data-led creative testing using Google and Meta ad platforms.
Role: Performance Marketing Specialist (Google Ads & Meta Ads) On-site, India
Role & Responsibilities
- Design, launch and manage end-to-end paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook/Instagram), aligning with revenue and CPA/ROAS targets.
- Implement and maintain conversion tracking using GA4, Google Tag Manager and server-side tracking to ensure accurate attribution and performance measurement.
- Continuously monitor and optimise bids, budgets, creatives and audience segmentation to improve efficiency and scale high-performing channels.
- Drive A/B and multivariate tests for ad copy, creatives, landing pages and audience strategies; translate results into repeatable playbooks.
- Build clear, actionable dashboards and weekly/monthly performance reports (traffic, conversions, LTV, ROAS) and present insights to stakeholders to influence roadmap and creative priorities.
- Collaborate with creative, analytics and product teams to feed learnings into landing page , funnel optimisation and campaign experimentation.
Skills & Qualifications
Must-Have
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- Conversion Tracking
- Campaign Optimization
Preferred
- Looker Studio
- Microsoft Excel
- Marketing Automation Integrations (e.g., CRM/Attribution platforms)
Benefits & Culture Highlights
- On-site, high-collaboration environment with direct access to cross-functional teams and rapid learning opportunities.
- Support for professional development and paid certifications in Google and Meta advertising.
- Performance-driven rewards and opportunities to own end-to-end campaign strategy for priority accounts and products.
Ready to own paid growth across Google and Meta for a fast-moving technology organisation Apply to join Mindtel's marketing team and help scale data-driven acquisition programs that move the business.
Skills: google ads,google,analytics,conversion tracking,google tag manager
