Company Description PPStack is a global EdTech brand focused on empowering students, professionals, and organizations with future-ready skills for the digital era. The company blends artificial intelligence, cutting-edge technology, and innovative teaching methods to make learning smarter, faster, and more impactful. PPStack's mission is to bridge the gap between education and industry through AI-powered learning platforms, crash courses, corporate training, and career transformation programs. Its diverse ecosystem spans career coaching, digital branding, technology consulting, and e-learning solutions, all designed to help learners and organizations grow and innovate. Trusted by learners worldwide, PPStack drives transformation across education, careers, digital growth, and technology innovation.
Role Description The Meta & Google Ads Specialist role is a full-time remote position responsible for planning, executing, and optimizing paid media campaigns across Meta (Facebook, Instagram) and Google Ads platforms. Day-to-day tasks include setting up and managing campaigns, conducting keyword and audience research, creating ad copy and assets in collaboration with the content and design teams, and monitoring performance against KPIs such as CTR, CPC, conversion rate, and ROI. The specialist will analyze campaign data, prepare performance reports, and recommend data-driven optimizations to improve lead generation, course enrollments, and brand awareness. This role also involves A/B testing, budget management, remarketing strategy, and alignment with broader marketing and growth initiatives within PPStack's EdTech and digital services ecosystem.
Qualifications
- Candidates should possess strong Meta Ads and Google Ads skills, including campaign setup, targeting, bidding strategies, and optimization.
- Candidates should possess skills in analytics and measurement, such as Google Analytics, conversion tracking, A/B testing, and performance reporting.
- Candidates should possess skills in digital marketing strategy, including funnel design, audience segmentation, and lead generation for EdTech or similar industries.
- Candidates should possess skills in copywriting and creative collaboration to develop effective ad creatives, landing page messaging, and clear CTAs.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
- Prior experience managing paid campaigns for education, SaaS, or B2C/B2B digital products is highly beneficial.
- Strong analytical mindset, attention to detail, and ability to work independently in a remote, fast-paced environment.
- Excellent written and verbal communication skills and comfort collaborating with cross-functional teams across time zones.
