About Us
Genix Entertainment is a growing digital marketing agency specializing in performance marketing, social media management, and influencer marketing. We work with brands to build impactful digital presence through creative storytelling and data-driven strategies.
About the Role
We are seeking a Meta & Google Ads Executive to manage, optimize, and scale paid advertising campaigns across Facebook, Instagram, and Google Ads. This role is ideal for a performance-driven professional with hands-on experience in campaign execution and optimization.
You will work closely with the performance, creative, and strategy teams to deliver measurable results for client accounts.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads
- Conduct audience research, keyword research, and assist in building effective targeting strategies
- Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversions
- Perform regular optimizations to improve campaign efficiency and performance
- Coordinate with designers and content teams to develop high-performing ad creatives
- Maintain accurate tracking sheets for budgets, performance data, and leads
- Prepare daily, weekly, and monthly performance reports
- Stay updated with platform policies, ad formats, and industry best practices
- Required Qualifications
- 12 years of hands-on experience managing Meta Ads and/or Google Ads
- Working knowledge of Meta Ads Manager and Google Ads dashboard
- Strong understanding of audience targeting, ad formats, bidding strategies, and campaign structures
- Analytical mindset with the ability to interpret data and suggest actionable insights
- Proficiency in Google Sheets / Excel for reporting and analysis
- Strong communication and coordination skills
- Ability to work in a fast-paced, deadline-driven environment
Preferred Skills
- Experience with lead generation and performance campaigns
- Basic understanding of conversion tracking and pixels
- Familiarity with A/B testing and creative optimization
- Exposure to multiple client accounts or industries
What We Offer
- Opportunity to work on live client accounts and performance-driven campaigns
- Fast-paced growth environment with real responsibility
- Performance-based growth opportunities
- Long-term role for consistent performers
