We are looking for a skilled and data-driven
Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI.
Key Responsibilities
- Plan, create, and manage Facebook/Meta ad campaigns across different verticals
- Conduct audience research and build effective targeting strategies
- Optimize campaigns for performance, budget utilization, and ROI
- Monitor and analyze campaign performance metrics, preparing regular reports
- Test creatives, copy, and audiences to identify high-performing strategies
- Collaborate with content, design, and marketing teams for campaign alignment
- Stay updated with Meta Ads platform changes, policies, and new features
Required Skills & Qualifications
- 25 years of proven experience managing Facebook/Meta ad campaigns
- Strong understanding of campaign setup, optimization, and reporting
- Hands-on experience with Ads Manager, Power Editor, and related tools
- Knowledge of tracking pixels, custom audiences, and retargeting strategies
- Analytical mindset with strong problem-solving skills
- Excellent communication and collaboration abilities
Good to Have
- Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.)
- Familiarity with eCommerce, lead generation, or performance marketing campaigns
- Certification in Meta Ads (preferred but not mandatory)
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