Meta ads

Job Description 

Brand: Sotrue 

Location: Sector 6, Noida (In-Office) 

Role: Meta Ads Executive

About Us: 

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. 

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. 

With strong presence across D2C, marketplaces, and quick commerce, we're scaling fast — on track to reach ₹100 Cr ARR by 2026. 

Our leadership team includes professionals from Bain & Co. and KPMG. 

Role Overview

We are looking for a Meta Ads Executive to manage and optimize paid advertising campaigns on Meta platforms (Facebook & Instagram). The role will focus on driving customer acquisition, improving campaign performance, and supporting the growth of our D2C business through data-driven marketing.

Key Responsibilities

• Plan, execute, and optimize Meta ad campaigns across Facebook and Instagram.
• Monitor campaign performance and continuously improve ROAS, CTR, CPA, and conversion rates.
• Conduct audience research, A/B testing, and creative testing to improve ad performance.
• Work closely with the creative and growth teams to develop high-performing ad creatives.
• Track campaign performance and prepare daily and weekly performance reports.
• Analyze campaign data to identify trends and optimization opportunities.
• Stay updated with the latest Meta Ads strategies, tools, and algorithm changes.

Eligibility Criteria

• Graduation in BMS, B.Com (Hons), or Economics (Hons) only.
• Mandatory certification in Digital Marketing from a recognized institute.
• Strong understanding of Meta Ads Manager and performance marketing concepts.
• Good analytical skills with proficiency in Excel for reporting and analysis.
• Agency experience will be an added advantage.

Ideal Candidate

• Detail-oriented with a strong analytical mindset.
• Passionate about digital marketing and performance advertising.
• Comfortable working in a fast-paced, growth-driven environment.