Meta Ads Manager

Company Description

ThePlanetSoft is a leading IT services company dedicated to helping businesses excel in the digital age. Our team specializes in creating tailored technology solutions, including custom-built apps, web, and mobile platforms, to meet the unique needs of our clients. Guided by core values of integrity, innovation, and customer success, we collaborate closely with clients to deliver solutions that drive value and exceed expectations. Whether it's cloud computing, cybersecurity, or software development, our experienced professionals empower clients to achieve their digital transformation goals. ThePlanetSoft operates from its headquarters in Surat along with an additional branch in Ahmedabad.

Role Description

This is a full-time on-site role for a Meta Ads Manager. As a Meta Ads Manager, you will execute and optimize advertising campaigns on Meta platforms to drive customer acquisition and engagement. You will analyze advertising metrics, manage budgets, and develop strategies to maximize ROI. Responsibilities also include creating compelling ad creatives, conducting A/B tests, and staying updated on platform changes and industry trends to ensure best practices are applied.

Qualifications

• Proficiency in managing advertising campaigns using Meta Ads Manager and Facebook Business Suite
• Experience with data analysis, performance tracking, and interpreting key metrics such as CPC, CTR, and ROI
• Strong copywriting and content creation skills for crafting engaging ad creatives
• Knowledge of A/B testing, audience segmentation, and targeting optimization
• Familiarity with digital marketing trends, tools, and technologies
• Excellent project management and organizational skills
• Proven ability to work independently and collaboratively on-site
• A degree in Marketing, Business Administration, or a related field is preferred