Meta Ads Manager

ComfortClick

Hyderabad, India

7-10 Years

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Posted 5 hours ago
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Job Description

Key Responsibilities

Paid Media Strategy & Execution
Design, implement, and optimize end-to-end Meta Ads campaigns targeting awareness, engagement, conversions, and sales.
Develop campaign strategies aligned with business objectives and revenue targets.
Implement funnel optimization and user journey mapping to increase conversions.
Utilize attribution models to measure and optimize campaign effectiveness.
Analytics & Performance Tracking
Monitor and analyze key performance metrics: ROAS, CTR, CAC, LTV, conversions, and ROI.
Conduct A/B testing of creatives, ad formats, and targeting strategies to continuously improve results.
Provide regular performance reports with actionable insights and optimization recommendations.
Creative & Content Alignment
Collaborate with creative and content teams to develop ads that resonate with target audiences.
Leverage UGC, video, and carousel formats to boost engagement and conversion rates.
Ensure messaging consistency across campaigns and landing pages.
Budget & ROI Management
Manage campaign budgets efficiently to maximize return on ad spend (ROAS).
Forecast and optimize spend across campaigns for maximum revenue impact.
Recommend scaling opportunities and allocate budgets based on performance and business priorities.
Team Leadership & Collaboration
Lead, mentor, and manage a team of paid media specialists and analysts.
Collaborate with marketing, product, and analytics teams to ensure campaigns align with overall business objectives.
Foster a culture of continuous learning, experimentation, and data-driven decision-making.
Trend Awareness & Innovation
Stay updated on Meta Ads platform updates, best practices, and emerging trends.
Innovate with new ad formats, targeting strategies, and creative ideas to maintain competitive advantage.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.
7-10 years of experience managing Meta Ads campaigns for D2C e-commerce brands.
Proven track record of driving conversions, revenue, and measurable ROI.
Strong expertise in funnel optimization, user journey mapping, and attribution modeling.
Hands-on experience with analytics platforms, tracking pixels, and UGC integration.
Strong leadership, mentoring, and cross-functional collaboration skills.
Excellent analytical, strategic thinking, and communication abilities.

Benefits