Meta Ads Expert

1-3 Years

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Early Applicant

Job Description

Highlights

Key Skills

Excellent command of English (spoken, written, reading, and listening)
Strong understanding of Keyword Research and Competitive Analysis
Advanced expertise in Meta (Facebook & Instagram) Advertising including ad copywriting, audience selection, targeting, and A/B testing
In-depth knowledge of Facebook Pixel setup, event tracking, and data analysis
Proven experience in leading and mentoring a team of performance marketers or ad executives
Experience managing large-budget campaigns and optimizing CTR, CPC, and Conversion Rates
Strong skills in ad copywriting and creative testing for multiple audience segments
Proficiency in Analytics and Goal Tracking
Ability to monitor, optimize, and scale campaigns to achieve performance targets
Familiarity with Google Ads, Bing Ads, or other PPC platforms (a plus)
Ability to take initiative, handle challenges, and manage complex tasks independently

Roles & Responsibilities

Conduct business analysis to understand client goals, target audience, and business models
Plan, execute, and manage Meta Ads campaigns for both international and Indian clients
Lead a team of junior Meta Ads executives, ensuring timely execution and campaign performance
Guide the team in strategy planning, optimization, and reporting
Manage various campaign objectives Conversions, Website Clicks, Traffic, Remarketing, etc.
Continuously monitor, optimize, and scale campaigns for best ROI and performance
Prepare and submit weekly and monthly performance reports to clients
Maintain a daily working sheet and submit it to the reporting manager
Perform daily campaign optimizations and track account health across clients
Collaborate with the strategy and creative teams to enhance campaign performance and client satisfaction