About us
Genix Entertainment is a Jaipur-based digital marketing agency dedicated to helping Indian brands grow through impactful campaigns, engaging content, and smart digital strategies. We partner with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable results.
Role Overview
We're looking for a results-driven Meta Ads Associate to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram.
If you're passionate about performance marketing, data-driven strategies, and creative experimentation, we'd love to connect!
Key responsibilities
- Plan, manage, and optimize high-performing ad campaigns on Meta platforms (Facebook & Instagram)
- Conduct detailed audience and competitor research to enhance targeting and reach
- Execute A/B tests on creatives, copy, and targeting for continuous improvement
- Monitor key metrics ROAS, CTR, CPC, CPA, and conversion rates and optimize accordingly
- Collaborate with creative and content teams to guide ad visuals and messaging
- Analyze campaign data and identify opportunities for scaling and efficiency
- Stay updated on Meta Ads policies, new features, and industry trends
- Prepare clear, actionable performance reports for internal teams or clients
Requirements
- Proven hands-on experience with Meta Ads Manager
- Strong understanding of performance metrics and conversion funnels
- Experience managing and scaling campaigns with significant ad spend
- Familiarity with Meta Events Manager, Pixel, and tracking setups
- Analytical mindset and ability to make data-driven marketing decisions
- Excellent communication and collaboration skills
What You'll Gain
- Deep experience in full-funnel paid media strategy and execution
- Exposure to diverse, high-impact campaigns across industries
- Hands-on learning in budget optimization, creative testing, and scaling
- Opportunity to make measurable contributions to brand growth through performance marketing
