Yearly planning & execution of PD (monthly nos based on categories)
Conduct Pre-research for any client (need basis) to understand the scope of jewellery market, latest trends in fashion and jewellery, competition in the location, etc.
Conduct primary and secondary market research to understand the market, customer and competition's running product type, key promotions, price points, quality standards, innovations, Technologies / techniques used
Conduct research by Participating in exhibitions, store visits, seminars, training sessions to generate insights to grow the capability kit
Attend Shows and gather feedback for the products, designs, concepts etc
Liasoning with the clients to create that comfort and a win win solution for both leading to a long term relationship with facts and research.
Connect with the customers & explore new opportunities - Collections
Create a standardized document comprising of – price points for basic regular categories, company's strengths lies in which category, etc
Undertake Project Specific Research like, Specific occasion, upcoming/ ongoing trends, as per the diamond availability, etc
Ensure the finalised Strategy is shared with the PD department
