Media Planner

Key Responsibilities:

• Prepare campaign-wise presentations and set objectives based on sales targets and competitor activity
• Establish benchmarks for CPRP, GRP, and Reach
• Develop innovation and integration ideas in response to client briefs
• Conduct post-analysis of campaigns to measure effectiveness and learning
• Review weekly/monthly/quarterly media update reports (channel-wise, publication-wise) and share with the client
• Cross-check campaign results with original objectives and send weekly/monthly/quarterly client reports (Performance, SOV, SOE, Media Mix)
• Prepare monthly MIS reports for clients
• Manage strategy scheduling and execution, coordinating closely with operations
• Liaise with clients regarding plans, schedules, and performance feedback
• Ensure client budgets are managed properly with no shortfall
• Handle approximately 3–5 client accounts simultaneously

Candidate Profile:

• Bachelor's degree in Marketing (BBA/BMS) or Postgraduate in Media Communication
• (Commerce, Science, or Engineering graduates may also apply)
• 3+ years of hands-on media planning experience
• Proficient in using BARC, IRS tools and media planning software
• Strong interpersonal and client management skills
• Excellent analytical and statistical evaluation skills
• Effective presentation and written communication abilities