Purpose:Develop and executes media strategies to promote a client's products or services using various media channels.
Profile:
- Creating comprehensive media plans that align with client objectives and target audience preferences, often involving both traditional and digital media channels.
- Conducting thorough research to identify the most effective media outlets for reaching the target audience, including analyzing audience demographics, media consumption habits, and market trends.
- Negotiating advertising rates and securing optimal placements for advertisements on various media platforms, including DOOH screens.
- Monitoring the performance of media campaigns, analyzing key metrics, and making adjustments to optimize campaign effectiveness and achieve desired results.
- Working closely with creative teams, account managers, and other stakeholders to ensure cohesive campaign development and execution.
Skills:
- Knowledge of various DOOH media formats (e.g., LED screens, transit media) and digital advertising technologies.
- Familiarity with tools and platforms used for purchasing and managing DOOH ad space.
- Creativity and ability to develop engaging and impactful campaigns that leverage the unique capabilities of DOOH.
Qualifications:
- Relevant experience in media planning, advertising, or marketing, often 1-3 years for entry-level positions.
- Ability to analyze data, interpret campaign performance metrics, and make data-driven decisions.
- Bachelor's degree with Excellent written and verbal communication skills are essential for interacting with clients, vendors, and internal teams.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
