Media Manager

Role Summary

We are looking for a strategic and analytical Media Manager to lead digital media planning,

campaign strategy, and execution across platforms. This role requires strong understanding of

audience behaviour, media channels, and performance optimization to drive impactful

campaigns and business growth.

Ideal Experience: 4–6 years

Key Responsibilities

● Collaborate with marketing and internal teams to understand campaign goals, target

audiences, and KPIs.

● Create and execute innovative media plans across platforms including display, social,

video, search, programmatic, and emerging digital channels.

● Develop media strategies that align with brand objectives and performance goals.

● Monitor campaign pacing, budgets, and delivery to ensure efficient execution.

● Analyze campaign performance metrics including impressions, CTR, CPA,

conversions, and ROAS to derive actionable insights.

● Optimize media mix and channel allocation to maximize reach, engagement, and

conversions.

● Coordinate with internal teams to ensure smooth execution of integrated marketing

campaigns.

● Build and maintain strong relationships with media partners, vendors, and platform

representatives.

● Act as the first point of contact for campaign escalations and performance-related

concerns.

● Stay updated on digital media trends, technologies, and industry best practices to

drive innovation and effectiveness.

● Mentor junior team members and contribute to team development and operational

efficiency.

Must-Have Skills

● Strong expertise in digital media planning and campaign management.

● Understanding of audience segmentation, media buying, budget allocation, and

campaign optimization.

● Proficiency in platforms and tools such as DV360, Google Ads, Meta, Sizmek,

MOAT IAS, and media research tools.

● Strong analytical, reporting, and communication skills.

● Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.

● Strong collaboration and stakeholder management capabilities.

Good to Have

● Google and Facebook Blueprint certifications.

● Experience working with luxury, fashion, jewellery, or premium lifestyle brands.

● Understanding of programmatic advertising and advanced media strategies.

● Experience in negotiating with media vendors and platform partners.

● Knowledge of consumer insights and media research tools like GWI, SimilarWeb, and

ComScore.