Media Buyer

Job description:

Media Buyer – Meta & Google

Company: PERCH Brands Pvt. Ltd. | D2C Fashion Brand

Experience: 3–5 Years

Location: West Delhi

Employment Type: Full-time

About PERCH

PERCH is a rapidly growing, homegrown D2C fashion brand dedicated to redefining fit for indian bodies. Founded in 2023, the brand focuses on premium quality, craftsmanship, and design innovation.

About the Role

We are looking for a Performance Marketing Manager with strong hands-on expertise across Meta Ads & Google Ads to drive customer acquisition, retention and marketing efficiency.

The ideal candidate should have experience managing large-scale D2C/e-commerce brands, with a strong understanding of paid media, creative strategy, full-funnel performance, campaign optimization, and revenue-led growth.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage and optimize marketplace advertising across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart, Tata CLiQ, and other relevant platforms.
• Develop full-funnel strategies covering customer acquisition, retargeting, marketplace visibility, and revenue growth.
• Manage campaign budgets, bidding, targeting, audience segmentation, keyword optimization, and campaign structures.
• Drive profitable growth while maintaining efficient ROAS, CAC, ACOS, and TACOS.
• Analyze campaign and SKU-level performance to identify opportunities for scaling and efficiency.
• Develop advertising strategies for product launches, seasonal campaigns, sale events, and promotional periods.
• Conduct audience and keyword research, competitor analysis, and structured campaign testing.
• Coordinate with creative and content teams to develop and test high-performing ad creatives.
• Monitor key performance metrics including ROAS, CAC, ACOS, TACOS, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Monitor competitor pricing, advertising activity, marketplace trends, and product visibility.
• Coordinate with e-commerce teams on pricing, promotions, inventory, product visibility, and marketplace performance.
• Prepare regular performance reports with actionable insights and recommendations.
• Scale profitable campaigns while maintaining sustainable customer acquisition and marketplace advertising costs.
• Work with relevant e-commerce platforms and operational tools to ensure accurate performance tracking and campaign execution.

Required Skills & Experience

• 3–5 years of hands-on experience in performance marketing across Meta, Google, and/or marketplace advertising.
• Strong hands-on expertise in Meta Ads and Google Ads.
• Experience managing advertising campaigns across marketplaces preferred but not mandatory.
• Should have worked with large-scale brands generating at least 3 Cr monthly revenue per brand.
• Strong understanding of ROAS, CAC, ACOS, TACOS, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Proven ability to manage significant advertising budgets and scale campaigns profitably.
• Strong understanding of full-funnel performance marketing, attribution, audience segmentation, bidding, and campaign optimization.
• Experience with fashion, apparel, lifestyle, D2C, or e-commerce brands will be preferred.
• Strong analytical, commercial, and problem-solving skills with a data-driven approach.
• Familiarity with platforms and tools such as Shopify, EasyEcom, and other e-commerce/OMS platforms will be an added advantage.
• Strong proficiency in Excel / Google Sheets for performance analysis and reporting.