Senior Media Buyer - D2C Performance Marketing

** DO NOT apply if you don't have experience of performance marketing for eCommerce brands. Your application will be auto rejected.

Company Introduction:

Brandslane is a performance marketing agency that helps Direct-To-Consumer eCommerce and product businesses through focused ad strategies, creative innovation, and data-driven optimization. Over the last 5+ years, we've generated 400 Cr+ for 160+ brands — from BombaySweetShop, SwissTimeHouse, Glamzei, Prolixr, Oceedee, Gehna, MDNT45, SendMails, GameNation, Pradyse and many more.

Introduction About Role:

We're seeking a detail-oriented Junior Media Buyer to support our Meta (Facebook & Instagram) and Google Ads campaigns. You'll work under senior buyers to plan, launch, and optimize performance campaigns for DTC clients. This is an entry-to-mid-level role ideal for someone with foundational advertising knowledge who's eager to grow into a full-fledged media buyer through hands-on experience and mentorship.

As an overview of this role, you will be assisting in everything from planning and managing campaigns on Facebook, Google and other platforms if needed, creating reports and having required communications with clients.

Responsibilities:

Campaign Setup & Launch

• Assist in creating campaign structures, audiences, budgets, and ad assets on Meta Ads Manager and Google Ads.
• Implement tracking pixels, UTM parameters, and conversion goals.

Ongoing Optimization

• Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and flag any anomalies.
• Conduct basic A/B tests for ad copy, audiences, and bidding strategies under guidance.

Reporting & Analysis

• Prepare weekly performance summaries and slide-deck reports for senior buyers and account managers.
• Highlight key wins, concerns, and optimization opportunities.

Creative Collaboration

• Coordinate with the creative team to request and review ad creatives, ensuring they meet platform specifications and brand guidelines.
• Provide feedback on creative performance trends.

Learning & Development

• Stay updated on platform changes, new ad formats, and industry best practices.
• Participate in internal training sessions and share learnings with the team.

Requirements:

• 1.5+ years of hands-on experience with the ad strategy on Meta & Google platform from concept to implementation for e-commerce brands.
• Good understanding of performance-marketing strategies and KPIs
• Must have managed spends at least of 3L per month over one specific client (not combined) in recent months.
• Have a passion for learning Media Buying and excelling in this skill.
• Familiarity with Facebook pixel, Google Analytics, and UTM tagging.
• Strong analytical mindset and comfort working with data in spreadsheets.
• Good communication skills and ability to express, work together & coordinate with clients.
• Self-motivated, proactive, and eager to learn in a fast-paced environment.
• Know your way around in Shopify to get an overall understanding of customer flow.

Cultural Fit –

Some of the things that will help your work are:

• Being managed and on time
• Being communicative about observations, wins, problems, bad work, & availability
• Working in the future – staying ahead of time in plans, requests, & implementations.
• Staying passionately data-focused