Role Overview
We are seeking a performance-oriented Media Buyer with expertise in lead generation campaigns across Google Ads, Meta Ads, and TikTok Ads. The ideal candidate should have hands-on experience in creating, optimizing, and scaling paid campaigns focused on generating quality leads while maintaining strong ROI and conversion performance.
Key Responsibilities Campaign Management
- Plan, execute, and optimize lead generation campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Other digital advertising platforms
- Manage campaign budgets and ensure maximum lead quality and volume.
Performance Optimization
- Monitor campaign performance daily and optimize based on:
- CPL (Cost Per Lead)
- CPA (Cost Per Acquisition)
- ROAS
- Conversion rates
- Scale successful campaigns while maintaining profitability.
Audience & Creative Strategy
- Conduct audience research and targeting optimization.
- Perform A/B testing on:
- Ad creatives
- Ad copies
- Landing pages
- CTAs and audience segments
- Coordinate with creative and content teams for high-converting ad creatives.
Analytics & Reporting
- Track campaign performance using analytics and tracking tools.
- Generate regular reports with actionable insights and recommendations.
- Analyze user behavior and funnel performance to improve lead quality.
Market Research & Growth
- Stay updated with platform trends, algorithm changes, and advertising best practices.
- Explore new lead generation channels and growth opportunities.
Requirements- 2–5 years of experience in performance marketing or media buying.
- Hands-on experience with:
- Google Ads
- Meta Ads
- TikTok Ads
- Strong understanding of lead generation funnels and conversion optimization.
- Experience managing and scaling paid advertising budgets.
- Analytical mindset with strong reporting and optimization skills.
- Good communication and coordination abilities.
Preferred Skills
- Experience in international lead generation campaigns.
- Knowledge of CRM tools and lead tracking systems.
- Understanding of landing page optimization and funnel strategy.
- Familiarity with tools like Google Analytics, Tag Manager, or tracking platforms.
What We Offer
- Competitive salary and performance-based incentives
- Opportunity to work in a fast-paced growth environment
- Career growth and learning opportunities
- Collaborative and innovative work culture
Skills: meta ads,lead generation,google ads
