Role Overview

We are seeking a performance-oriented Media Buyer with expertise in lead generation campaigns across Google Ads, Meta Ads, and TikTok Ads. The ideal candidate should have hands-on experience in creating, optimizing, and scaling paid campaigns focused on generating quality leads while maintaining strong ROI and conversion performance.

Key Responsibilities Campaign Management

Plan, execute, and optimize lead generation campaigns across:

Google Ads
Meta Ads (Facebook & Instagram)
TikTok Ads
Other digital advertising platforms

Manage campaign budgets and ensure maximum lead quality and volume.

Performance Optimization

Monitor campaign performance daily and optimize based on:

CPL (Cost Per Lead)
CPA (Cost Per Acquisition)
ROAS
Conversion rates

Scale successful campaigns while maintaining profitability.

Audience & Creative Strategy

Conduct audience research and targeting optimization.
Perform A/B testing on:

Ad creatives
Ad copies
Landing pages
CTAs and audience segments

Coordinate with creative and content teams for high-converting ad creatives.

Analytics & Reporting

Track campaign performance using analytics and tracking tools.
Generate regular reports with actionable insights and recommendations.
Analyze user behavior and funnel performance to improve lead quality.

Market Research & Growth

Stay updated with platform trends, algorithm changes, and advertising best practices.
Explore new lead generation channels and growth opportunities.

Requirements

2–5 years of experience in performance marketing or media buying.
Hands-on experience with:

Google Ads
Meta Ads
TikTok Ads

Strong understanding of lead generation funnels and conversion optimization.
Experience managing and scaling paid advertising budgets.
Analytical mindset with strong reporting and optimization skills.
Good communication and coordination abilities.

Preferred Skills

Experience in international lead generation campaigns.
Knowledge of CRM tools and lead tracking systems.
Understanding of landing page optimization and funnel strategy.
Familiarity with tools like Google Analytics, Tag Manager, or tracking platforms.

What We Offer

Competitive salary and performance-based incentives
Opportunity to work in a fast-paced growth environment
Career growth and learning opportunities
Collaborative and innovative work culture

Skills: meta ads,lead generation,google ads

Media Buyer (Lead Generation)