We are looking for a Media Buyer with expertise in running and optimizing performance campaigns on Google Ads and Meta Ads. The ideal candidate should have hands-on experience in managing ad budgets, optimizing for ROAS, and scaling campaigns efficiently.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads.
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
- Monitor and analyze key performance metrics to drive data-driven decisions.
- Optimize ad creatives, landing pages, and bidding strategies for better conversion rates.
- Stay updated with the latest trends and platform updates to maximize campaign performance.
- Work closely with designers and copywriters to create high-converting ad creatives.
- Manage campaign budgets effectively to maximize ROI.
Requirements:
- 2 years of experience in running and optimizing Google Ads and Meta Ads campaigns.
- Strong understanding of Google Ads Manager, Meta Business Manager, Pixel tracking, and UTM parameters.
- Experience with performance marketing, retargeting, and audience segmentation.
- Analytical mindset with proficiency in Google Analytics and reporting tools.
- Ability to multitask and manage multiple campaigns efficiently.
