Marketplace Ads Manager
Location: Mumbai (On-site, Andheri)
Industry: Skincare, Cosmetics, FMCG
Experience: 25 Years
About the Role
This role is focused on driving growth through marketplace and quick commerce advertising across leading platforms. The position involves managing and optimizing retail media campaigns to improve product visibility, category rankings, and revenue performance.
The organization operates in the skincare, cosmetics, and FMCG space, building and scaling consumer brands across e-commerce and quick commerce platforms.
Role Overview
As a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces.
The role requires strong analytical skills, hands-on experience with marketplace ads, and the ability to scale product sales through data-driven decision-making.
You will work closely with growth, sales, and operations teams to align advertising strategy with inventory planning, pricing, and product launches.
Key Responsibilities
Marketplace & Quick Commerce Advertising
- Plan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart, Amazon Ads, and Flipkart Ads
- Manage ad formats including sponsored search, keyword campaigns, banner ads, and product promotions
- Optimize campaigns to improve ROAS, ACOS/TACOS, CTR, and conversion rates
- Drive top-of-search visibility and improve category rankings
Performance Optimization & Revenue Growth
- Continuously optimize campaigns to maximize sales and profitability
- Scale high-performing SKUs through keyword expansion and campaign optimization
- Identify growth opportunities across product categories
- Support seasonal campaigns, sale events, and new product launches
SKU Performance & Listing Optimization
- Improve product discoverability through keyword and content optimization
- Enhance product listings including titles, creatives, and descriptions
- Work with internal teams to improve conversion rates and listing performance
Data Analysis & Reporting
- Track and analyze campaign performance using dashboards and reports
- Monitor key metrics including ROAS, ACOS, revenue contribution, and conversion rates
- Prepare weekly and monthly performance reports with actionable insights
Cross-Team Collaboration
- Coordinate with sales, supply chain, and operations teams for inventory alignment
- Support product launches with structured ad strategies
- Monitor competitor activity, pricing, and marketplace trends
Required Skills & Experience
- 25 years of experience in marketplace advertising or performance marketing
- Hands-on experience with Amazon, Flipkart, Blinkit, Zepto, or Instamart ads
- Strong understanding of PPC campaigns, keyword bidding, and sponsored ads
- Ability to analyze data and optimize campaigns based on performance
- Strong Excel or Google Sheets skills
- Experience managing ad budgets and driving ROI
Preferred Experience
- Experience in D2C brands (skincare, cosmetics, FMCG preferred)
- Understanding of marketplace algorithms and ranking factors
- Experience scaling high-volume SKUs or product categories
What We Are Looking For
- Candidates with hands-on experience in quick commerce platforms (Zepto, Blinkit, Instamart)
- Strong ownership mindset and ability to work in a fast-paced environment
- Immediate to 15 days joiners preferred
Why Join
- Opportunity to work on fast-growing consumer brands
- Direct impact on revenue and business growth
- Exposure to quick commerce and high-growth digital channels
- High learning and ownership in a scaling environment
