Job Title: Marketing Technology Manager (MarTech Manager)
Company: The Wellness Shop
Location: Jaipur
Experience Required: 7+ years
Industry Preference: D2C / E-commerce / Consumer Brand / Startup
CTC: Upto 15 LPA
About The Wellness Shop
The Wellness Shop is one of India's leading wellness-led D2C brands building innovative products across personal care and health categories. As we scale rapidly across website, marketplaces, and performance marketing channels, we are looking for a Marketing Technology Manager who can bridge the gap between technology, SEO, AI tools, and growth marketing execution.
This role is ideal for someone who enjoys solving marketing problems using code, automation, analytics, and SEO systems.
Key ResponsibilitiesWebsite Development & Technical Execution (PHP/LARAVEL + Shopify Support)
- Manage website technical improvements and customizations
- Work on PHP-based integrations and backend marketing workflows
- Support landing page creation and optimization
- Improve website performance and speed
- Implement tracking scripts and pixels
Technical SEO Ownership
- Execute on-page SEO improvements
- Fix technical SEO issues (crawl errors, indexing, schema, speed)
- Improve product page discoverability
- Work with content team on SEO structure
- Monitor rankings and organic traffic performance
AI Tools & Marketing Automation
- Identify and implement AI tools for marketing efficiency
- Build workflows using AI for content, SEO, and campaign optimization
- Support automation across CRM, WhatsApp, and retention systems
- Improve productivity using no-code / low-code AI solutions
Marketing Tech Stack Management
- Manage tracking integrations (Meta Pixel, GA4, Search Console)
- Support performance marketing team with funnel tracking
- Maintain analytics dashboards
- Ensure clean data flow across platforms
Landing Pages & Conversion Optimization
- Build and optimize landing pages for campaigns
- Improve page load speed and UX performance
- Support A/B testing experiments
- Improve conversion tracking accuracy
Ideal Candidate Profile
- Strong working knowledge of PHP/LARAVEL
- Experience with SEO execution (technical + on-page)
- Exposure to AI tools used in marketing workflows
- Experience working with D2C or e-commerce brands preferred
- Familiar with Google Analytics, Search Console, Meta Pixel setup
- Understanding of Shopify ecosystem preferred
- Comfortable working in startup execution environments
What We're Looking For
- Strong problem-solving mindset
- Ownership-driven execution
- Ability to support multiple teams
- Fast learning attitude toward new AI tools
- Data-oriented thinking
Why Join The Wellness Shop
- Opportunity to work with a fast-growing category-leading D2C brand
- Exposure to full marketing tech stack ownership
- High-impact role working directly with growth teams
- Freedom to experiment with AI-driven marketing systems
- Strong learning curve in MarTech leadership
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