Marketing Team Lead

Job Title - Marketing Team Lead

Shift schedule - 02:00 PM to 11:00 PM IST (4 day WFO, 1 day WFH)

Location - Kharadi, Pune 411014

Role Overview

We are looking for a Marketing Team Lead to drive lead generation, manage marketing campaigns, and lead a cross-functional team. This role will also be responsible for managing and growing our media publication TechResearch (techresearchonline.com), focusing on traffic, engagement, and overall performance, while ensuring smooth day-to-day team operations.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and organic channels to drive lead generation and ROI

• Own and manage a cross-functional marketing team including performance marketers, SEO specialists, social media specialists, content writers, email marketing executives, and designers.

• Take full ownership of team operations, including:

- Tracking daily tasks and ensuring timely completion

- Managing team bandwidth, workload distribution, and accountability

- Driving discipline, productivity, and adherence to timelines

• Set clear KPIs and deliverables for each function and ensure regular follow-ups and reporting

• Monitor and analyze campaign performance (CPL, ROI, conversions) and continuously optimize for better results

• Oversee end-to-end execution of campaigns including landing pages, content, ads, SEO, and email marketing

• Drive growth and management of TechResearchonline.com including traffic growth, SEO, content planning, publishing coordination, and engagement

• Prepare and present weekly performance and team reports to leadership

Required Skills & Qualifications

• Experience: 4-6 years in digital marketing, with 1–3 years in a team lead role

• Strong experience in lead generation and performance marketing

• Experience managing cross-functional teams

• Hands-on understanding of marketing channels (paid, SEO, social media, email, content)

• Strong ownership mindset with ability to manage both execution and team operations

• Experience with analytics tools and reporting