Your role

As a Team Lead - Digital Marketing, your mission is to drive impactful digital marketing that supports business goals through smart, data-driven campaigns, while leading a high-performing team to deliver consistent, brand-aligned ROI.

The role requires strategic vision, hands-on execution, and the ability to translate business objectives into measurable digital outcomes while ensuring alignment with brand standards and ROI goals.

You will

lead Atlas Copco's multi-channel digital marketing initiatives
manage a team of Digital Marketing Specialists responsible for performance marketing, SEO, marketing automation, and paid media.
develop and execute a comprehensive digital marketing strategy covering PPC, SEO, email marketing, display, retargeting, and marketing automation.
translate business objectives into integrated campaigns with clear KPIs and measurable outcomes.
drive innovation through the integration of AI tools and data-driven insights for campaign optimization.
manage and lead a team of Digital Marketing Specialists.
oversee workload allocation, performance management, and professional development.
foster collaboration with creative, design, and account management teams to deliver cohesive campaigns.
oversee planning, execution, and reporting of all digital campaigns.
consolidate insights across channels into actionable dashboards and reports.
ensure performance goals, budgets, and timelines are consistently met.
act as the primary point of contact for all digital marketing activities within Brand Studio.
present strategies, results, and recommendations to senior stakeholders.
ensure all initiatives align with global brand guidelines and business priorities.

To succeed, you will need

Master's degree in Marketing, Communications, Digital Media, or a related field.
Minimum 7 years of experience in digital marketing, with at least 2 years in a people management role.
Proven expertise in PPC, SEO, marketing automation, and multi-channel campaign management (B2B experience preferred)
Strong knowledge of Google Ads, Analytics, Looker Studio, SEO tools, and marketing automation platforms.
Strategic thinker with a data-driven and results-oriented mindset.
Excellent leadership, communication, and stakeholder management skills.
Ability to balance creative vision with performance accountability.
Strong analytical, problem-solving, and decision-making abilities.
Passion for emerging digital trends, AI-driven marketing, and continuous team growth.

In return, we offer

Culture of trust and accountability
Lifelong learning and career growth
Innovation powered by people
Comprehensive compensation and benefits
Health and well-being

Job location

This role requires you to work on-site at our office in Pune, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

Hiring Manager: Pankaj Kumar

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