Job Title: Marketing Strategist
Location: Sector 62, Gurgaon
Department: Marketing
Job Type: Full-time
Experience: 2 to 3 years of experience in the Marketing
Salary: 30,000 to 35,000 CTC
Apply Now: https://forms.gle/u5hdczjbbdxUkczEA
About Us:
At Enlog, we are redefining energy management with innovative technology that helps businesses and communities reduce energy waste and embrace sustainable practices. As a vibrant startup, we offer a dynamic work culture, meaningful learning experiences, and the opportunity to contribute to a greener planet.
About the Role:
We're looking for a creative, data-driven, and forward-thinking Marketing Strategist to join our growing team. In this role, you'll be responsible for developing and executing high-impact marketing strategies that drive brand awareness, generate quality leads, and boost ROI. You'll collaborate across departments to align campaigns with business goals and customer needs.
Key Responsibilities:
- Design and implement end-to-end marketing strategies (digital & traditional) that support business objectives
- Conduct thorough market research to identify trends, competitor strategies, and new opportunities
- Plan and execute SEO & SEM strategies to improve website visibility and organic traffic
- Manage and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
- Drive lead generation efforts across multiple channels, focusing on quality over quantity
- Analyze marketing data (campaign performance, web analytics, lead conversion, etc.) and use insights to optimize performance
- Collaborate with content, design, and product teams to create impactful campaigns and assets
- Stay up-to-date with the latest marketing trends and tools
Required Skills & Qualifications:
- Proven experience as a Marketing Strategist or similar role
- Hands-on experience with SEO & SEM tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
- Proficiency in managing Google Ads and Meta Ads platforms
- Strong research and analytical skills
- Solid understanding of lead generation funnels and performance marketing
- Excellent communication, project management, and collaboration skills
- Bachelor's degree in Marketing, Business, or related field (preferred)
Bonus Points:
- Experience with email marketing tools and CRM systems
- Knowledge of A/B testing and conversion rate optimization (CRO)
- Previous work in B2B or SaaS environments
