Marketing Specialist- Zoho

CBOSIT Technologies is seeking a results-driven Zoho Marketing Specialist to join our team of digital transformation consultants. We need a lead generation enginesomeone who can take our marketing vision and turn it into reality using the power of the Zoho Marketing Suite.

As a key player in our growth, you will be responsible for orchestrating campaigns that attract new business while ensuring our internal marketing activities are automated, tracked, and optimized. If you are an agile thinker who loves data as much as creative campaigns, you'll thrive in our customer-focused and fun environment.

What You'll Do:

• Lead Generation Engine: Design and execute end-to-end lead generation campaigns across multiple channels (Paid Ads, Email, Social, Web) to attract businesses seeking digital transformation.

• Media Management: Take ownership of Google Ads and LinkedIn Ads. Create, monitor, and optimize high-converting ad campaigns to drive a steady stream of MQLs (Marketing Qualified Leads).

• Zoho Marketing Mastery: Own and manage the Zoho Marketing suite, including Zoho Campaigns, Zoho Social, and Zoho PageSense.
  

• Automation Architect: Build advanced marketing automation workflows to nurture leads from initial click to sales-ready status, ensuring a seamless handoff to the sales team in Zoho CRM.

• Collaborative Support: Act as the technical backbone for other marketing team memberstaking their content and ideas and implementing them efficiently within the Zoho ecosystem.

• Data-Driven Insights: Utilize Zoho Analytics to track campaign performance (CPA, ROI, CTR, and conversion rates) and provide actionable reports to leadership.

  
  
  

Requirements

What You'll Bring:

You are a perfect fit if you have 2 to 4 years of experience in the following:

• Ads Expertise: Proven track record in managing Google Ads (Search/Display) and LinkedIn Ads specifically for B2B lead generation.

• Zoho Marketing Prowess: Practical experience using Zoho's marketing tools to drive business results.

• Lead Gen Strategy: A knack for identifying high-intent keywords and building landing pages that actually convert.

• Communication Magic: Strong copywriting and communication skills to engage potential clients and collaborate effectively with the internal team.

• The Agile Mindset: Ability to pivot quickly, A/B test ad copy, and work within a fast-paced Scrum environment.

  
  
  
  

Tech Prowess Required:

• Advertising Platforms: Google Ads Manager and LinkedIn Campaign Manager.

• Zoho Marketing Suite: Proficiency in Campaigns, Social, SalesIQ, and Forms.

• Tracking & Analytics: Experience with Google Tag Manager, Conversion Pixels, and Zoho Analytics.

• Automation Logic: Ability to visualize customer journeys using tools like Miro or LucidChart.

  
  
  

Benefits

Benefits: More than Money!

• Top-tier pay: We value lead generators and offer competitive, industry-leading salaries.

• Ad Spend Responsibility: Real-world experience managing budgets and scaling performance.

• Performance Rewards: Earn bonuses tied directly to the quantity and quality of leads generated.

• Flexible Work Style: Enjoy the freedom of hybrid work and a culture that values output over hours.

• Celebratory Culture: We're a bit weird, very fun, and we celebrate every Win together.

Ready to fuel our growth and master the Zoho Marketing world Join the CBOSIT team!