Marketing Specialist

At Quaker Houghton, we are experts in the development, production and application of industrial process fluids, lubricants and coatings for the manufacturing industry. We have been an integral part in the growth of the world's largest industrial and manufacturing companies from aerospace and automotive to primary metal and energy. Today, we have a global presence, with our corporate headquarters located in Conshohocken, PA. Quaker Houghton is a global publicly traded company with a unique collaborative culture that supports career growth for its colleagues and offers competitive compensation and benefit programs.

As Marketing Specialist, you will lead the development, execution and evaluation of marketing campaigns and strategies within the region to support lead creation and expansion of company products, services and brand recognition. The ideal candidate will have a proven track record of success in marketing and project management with the ability to establish KPIs, budgets, and deliverables to support business objectives and drive results.

What will you do

• Develop and manage multi-channel campaigns that support business initiatives to reach the target audience through appropriate channels (Google ads, social media, e-mail, in-person, videos, webinars, articles, etc.)
• Manages planning, execution and data tracking for regional tradeshows and events. Track and measure sales and marketing metrics to show ROI: MQL/SQL, cost per lead, Conversion rate, conversion value, velocity to close. Analyze market trends and best practices to develop effective marketing campaigns that increase brand awareness and drive sales programs to generate new leads.
• Define KPIs, evaluate and present data on campaign effectiveness, and adjust strategies as needed to identify opportunities for optimization and growth.
• Coordinate with external vendors on events, translations, and campaigns.
• Stay up to date on competitive intelligence and leverage traditional and digital platforms to differentiate against the competition.
• Manage and execute the strategy for regional tradeshows and events. This includes booth design, budgeting, communication with sales, and analysis of KPIs to measure success.
• Manage and plan social media calendar to align with strategy and regional business objectives
• Manage PR and advertising for multiple products and product groups including placement and adaptation to regional needs.
• Develop annual Marketing plans together with the Regional Marketing Manager, Global Marketing Director, and regional business lead.
• Supports regional execution of global marketing priorities and new Corporate initiatives (acquisitions, integrations).

What's in it for you

• Competitive salary, performance bonus and rewards
• Excellent onboarding and ongoing training programs as part of our QH University.
• Annual volunteering leave to dedicate to the cause of your choice part of our Global Giving Back program.
• Attractive Wellbeing, Women Inclusion, Mentorship & other programs
• Opportunity to join a market leading team where autonomy and initiative are expected

What do we look for

Experience:

• 5 years+ experience in marketing, communications, or sales in the scientific, chemical, engineering or industrial fields
• Knowledge of various marketing tools such as Google Analytics, CRM, LinkedIn, YouTube, SEO techniques, etc.
• Experience in organizing seminars, lectures, workshops and trade fairs and developing and presenting commercial justification
• Ability to travel as necessary up to 25%

Education: Bachelor's degree is a must. Masters highly valued.

Language skills: English at a professional level is required.

Soft skills: Fast learner, pragmatic, growth mind-set, good communicator and influencer, team player and intrinsic curiosity in the soft skills. High safety consciousness is a must. Safety is at the core of our culture.

Location: Hybrid role with a flexible location in any of our India offices: Pune, Kolkata, Bangalore, Chennai, Mumbai.

Who are we

We are the global leader in industrial process fluids present in 40+ countries continually improving and innovating so the world's steel, aluminum, automotive, aircraft, machinery and industrial parts manufacturers can stay ahead in a changing world. Throughout our 100+ locations, our chemists, engineers and industry experts partner with our customers to continually improve their operations so they can run even more efficiently, even more effectively, whatever comes next.

Our values:

• Live Safe
• Act with integrity
• Exceed Customer Expectations
• Drive Results
• Embrace Diversity
• Do Great Things Together

Our core values embody who we are as a company, guide our decisions and inspire us. Our commitment to these values, in words and actions, builds a safer, stronger Quaker Houghton. They are the fundamental beliefs that guide our internal conduct and our relationship with the outside world.

Join the team and let's do great things together!