Marketing Specialist

About Us

Notewise is a note-taking and personal knowledge app used by millions of people worldwide.

We began by building a powerful digital handwriting experience for mobile and tablet. Today, Notewise helps people capture ideas, work with documents, think visually, and use AI to better understand their notes and knowledge.

Notewise has been recognized as a Google Play Best of 2024 winner and an Apple Design Award nominee. We are now entering an important new chapter as we rethink what note-taking can become in the age of AI.

About the Job

We're looking for a Marketing Specialist to help drive the growth and discoverability of Notewise across app stores, search, and digital acquisition channels.

We're looking for someone with strong analytical skills and a sharp sense of product and marketing. You'll help drive Notewise's growth across app stores and digital channels, with a focus on ASO, SEO, product messaging, paid acquisition, and performance optimization.

What You'll Do

• Own and continuously improve App Store Optimization (ASO) across the App Store and Google Play, including store listings, keywords, messaging, creatives, localization, and experiments
• Analyze store, acquisition, and user data to identify growth opportunities and continuously improve visibility, conversion, and downloads
• Develop and optimize SEO, product positioning, and messaging across relevant acquisition channels
• Plan, manage, and optimize paid acquisition campaigns across Google Ads, Apple Ads, Meta, TikTok, and other platforms
• Run data-driven experiments and iterations across messaging, creatives, store listings, and acquisition funnels
• Collaborate with product, design, and content teams on marketing campaigns, creatives, and growth initiatives

Who You Are

• You have strong analytical and problem-solving skills and are comfortable working with data, metrics, funnels, and experiments
• You have strong product sense and understand how positioning, messaging, and user needs influence product growth
• You are experienced in ASO, SEO, product messaging, and digital acquisition
• You naturally think in hypotheses and experiments, and use results to continuously improve performance
• You combine analytical thinking with a strong sense of copy, visual communication, and user intent
• You're hands-on, proactive, detail-oriented, and comfortable taking ownership from analysis through execution

Job Requirements

• 2+ years of professional experience in marketing, growth, ASO, user acquisition, or a closely related role
• Strong hands-on experience with App Store Optimization (ASO), including store listing optimization, keyword strategy, conversion optimization, and experimentation
• Strong data analysis and experimentation skills, with demonstrated experience using data to identify opportunities and improve marketing performance
• Strong understanding of SEO, product positioning, and product messaging
• Hands-on experience with Google Ads and other paid acquisition platforms such as Apple Ads, Meta Ads, or TikTok Ads
• Experience marketing consumer-facing digital products or mobile applications
• Strong written communication skills and attention to detail

Education

Bachelor's degree or equivalent

Experience

2+ years of relevant professional experience (Required)