Performance Marketing Specialist, Mobile Applications (contract)

Our client is a leading global technology company, and they are looking for a Marketing Specialist to lead large-scale marketing campaigns, media initiatives, and integrated projects from strategy through execution.

This is a contract role with the contract ending on 14 April 2027.

Responsibilities

• Own performance media strategy and execution, including campaign planning, optimisation, budget allocation, audience targeting, and performance analysis.
• Manage App campaigns focused on user acquisition, app downloads, and post-install engagement, with hands-on experience driving acquisition and conversion outcomes.
• Develop and execute integrated marketing and promotion plans across social, digital, performance media, traditional media, and events.
• Lead end-to-end delivery of large-scale marketing campaigns, projects, sponsorships, and integrated activations across multiple channels and markets.
• Develop media strategies and oversee media planning and buying across digital, social, mobile, and other relevant channels.
• Analyse campaign data and audience insights to identify growth opportunities, optimise performance, and maximise ROI.
• Apply strong knowledge of media measurement and attribution, including attribution methodologies, Marketing Mix Modelling (MMM), incrementality testing, and other measurement approaches.
• Lead social media, influencer, employee activation, communications, and digital marketing initiatives.
• Manage media agencies, creative agencies, vendors, partners, and cross-functional stakeholders to ensure high-quality and timely delivery.
• Build and maintain relationships with external agencies, suppliers, venues, media partners, and event partners.

Requirements

• 7-8 years of proven experience managing large-scale integrated marketing and performance media campaigns, either agency-side or client-side.
• Strong performance media expertise, with hands-on experience across paid digital, social, mobile, and other performance channels.
• Hands-on experience managing App campaigns, particularly those focused on user acquisition, app downloads, conversion, retention, and post-install engagement.
• Deep understanding of media measurement and attribution, including attribution models, Marketing Mix Modelling (MMM), incrementality, experimentation, and campaign effectiveness measurement.
• Strong knowledge of media planning, media buying, social media, digital marketing, and performance marketing.
• Strong analytical and data-driven mindset, with the ability to analyse, synthesise, and communicate insights from multiple data sources.
• Strong project management and stakeholder management skills, with the ability to manage multiple campaigns, priorities, agencies, and deadlines simultaneously.
• Knowledge of SEO, influencer marketing, events, consumer behaviour, and broader digital marketing is an advantage.