Join Our Team as Marketing Specialist / Marketing Executive (B2B)
Gravity Business Process (Gravity BP)is looking for a driven and execution-focusedMarketing Specialist / Marketing Executive (B2B)to join our Marketing Delivery Team. This role is dedicated toone contracted organization (one brand)and offers an excellent opportunity to build deep brand ownership while executing measurable B2B marketing initiatives aligned to business growth.
Role Overview
As a Marketing Specialist / Executive, you willbe responsible forexecuting the end-to-end marketing plan for a single assigned brand under the guidance of the Head of Marketing (HOM). You will develop a strong understanding of the brand's products, customers, and market, and translate strategy into consistent execution across campaigns, LinkedIn-led growth, ABM support, events, website coordination, and CRM-based lead management.
This role requires strong coordination with Sales and Product & Application teams and a disciplined, data-driven execution mindset.
Key Responsibilities
Brand Ownership & Business Alignment
- Develop a deep understanding of the assigned brand's offerings, differentiators, ICP, and market landscape
- Translate annual and quarterly business goals into structured monthly execution plans
- Maintain a brand-specific marketing calendar ensuring consistent messaging and visual identity
Campaign Execution & Lead Generation
- Execute inbound and outbound campaigns including email, LinkedIn, landing pages, and outreach support
- Support Account-Based Marketing (ABM) initiatives through account research, contact mapping, and personalization inputs
- Drive LinkedIn-led growth through consistent organic content execution and coordination of paid campaigns whererequired
- Coordinate lead magnets and conversion assets such as brochures, case studies, webinars, product pages, and forms
Content Execution with Brand Depth
- Work closely with the content creation team to deliver brand-specific content (posts, case studies, presentations, brochures, emailers)
- Gather technical and market inputs from Product, Application, and Sales teams
- Own content calendars, approval workflows, and publishing discipline for the brand
Website, SEO/GEO & Digital Performance
- Coordinate updates to brand websites, landing pages, and event pages via CMS or external vendors
- Support SEO/GEO execution including keyword priorities, on-page basics, metadata, internal linking, and vendor coordination
- Ensure tracking and attribution discipline including UTMs, campaign naming, and conversion tracking
Events & Promotions
- Execute promotional campaigns for exhibitions, webinars, and seminars including invitations, registration drives, and follow-ups
- Support exhibition readiness through collateral coordination and meeting support
- Ensure event-generated leads are captured, tagged, and handed over to sales with clear next steps
CRM-Based Lead Management & Sales Collaboration
- Own CRM discipline for all marketing-originated leads for the assigned brand
- Ensureaccuratelead capture, tagging, routing, attribution, and follow-up tracking
- Coordinate regularly with sales teams to review lead quality, status, and conversion progress
Reporting & Continuous Improvement
- Submit weekly and monthly performance reports covering leads, campaigns, and funnel movement
- Identifygaps and propose improvements based on performance data and stakeholder feedback
Key Deliverables
- Monthly execution plan and campaign calendar for the assigned brand
- Consistent LinkedIn and content output aligned with business goals
- Measurable lead generation with clear CRM attribution
- Event promotion workflows and post-event lead handover
- Website and landing page updates with SEO/GEO coordination
- Monthly performance dashboard and reports
Qualifications & Skills
- 23 years of experience in B2B marketing (industrial, technology, engineering, or services preferred)
- Ability to take ownership of a single brand and execute marketing initiatives end-to-end
- Working knowledge of:
- LinkedIn marketing (organic; basic paid is a plus)
- Lead generation campaigns and landing pages
- Basic SEO concepts and coordination with SEO vendors
- CRM usage including lead routing, attribution, and reporting
- Strong communication, coordination, and detail-oriented execution skills
Tools & Platforms (Preferred)
- CRM: HubSpot, Salesforce, Zoho, Odoo, or equivalent
- LinkedIn tools: Campaign Manager and Sales Navigator (nice to have)
- CMS: WordPress orWebflow(basic updates)
- Analytics: Google Analytics and Search Console (basic familiarity)
- Creative tools: Canva or similar (nice to have)
Behavioral Competencies
- Strong ownership mindset acts like a brand owner
- Highly organized, consistent, and deadline-driven
- Collaborative approach with sales and product/application teams
- Data-driven mindset with focus on continuous improvement
What We Offer
Hands-on brand ownership, exposure to B2B growth execution, structured learning under senior marketing leadership, and the opportunity to build strong fundamentals in performance-driven marketing within a multi-client environment.
