Company Description
Malluland and JAMM are innovative social platforms redefining how people connect in the real world. We build products that help people meet strangers through fun, activity-led experiences and self-organized meetups.
Role Overview:
We are looking for a hands-on Marketing Specialist who can drive creator-led growth across our brands through influencer partnerships, UGC production, and performance marketing. This role blends creativity, coordination, and analytics.
Key Responsibilities:
- Identify, research, and onboard relevant influencers, creators, and UGC talent aligned with our target audience.
- Build and maintain a strong pipeline of creators for continuous content production.
- Manage creator relationships, negotiations, timelines, briefs, and deliverables.
- Study creator behavior, content styles, audience engagement patterns, and emerging trends.
- Develop ad concepts, hooks, and script outlines for creators to execute naturally.
- Work directly with writers/content teams to convert ideas into strong creator-ready scripts.
- Guide creators to adapt scripts in their own voice while preserving campaign objectives.
- Oversee end-to-end UGC production flow, ensuring a steady volume of fresh content each week.
- Coordinate revisions, reshoots, approvals, and asset organization.
- Launch and manage Meta ads campaigns using creator/UGC content.
- Run A/B tests across hooks, creatives, formats, copy, and audiences.
- Analyze campaign performance (CTR, CPC, CPA, ROAS, retention signals, etc.).
- Identify winning ad patterns and scale high-performing creatives quickly.
- Continuously iterate creative strategy based on data and consumer response.
- Support growth initiatives for multiple brands simultaneously.
Ideal Candidate:
- Strong understanding of influencer marketing, creator ecosystems, and internet culture.
- Experience with Meta Ads Manager and paid social growth campaigns.
- Good instinct for ad creatives, hooks, storytelling, and viral content.
- Organized operator who can manage multiple creators and content pipelines.
- Analytical mindset with comfort reading campaign data.
- Fast-moving, resourceful, and execution-oriented.
Bonus:
- Experience with D2C, consumer apps, social/community brands, or regional audiences.
- Network of creators/influencers.
- Copywriting or scriptwriting ability.
