Marketing Specialist

If you are interested in this role, you must apply using our application tracking system. Applications received via LinkedIn will not be reviewed. The link is here: https://itsordely.com/apply/aJU1cF0jibLUBg

We're a SaaS-focused company building and selling multiple software products across both B2B and B2C markets, and we need a mid-level marketer who can own the full marketing function solo. This isn't a role for someone who strategises and then hands off execution — you'll be the one writing the copy, launching the campaigns, monitoring performance, and iterating. You'll work across LinkedIn, Meta (Facebook and Instagram), and organic search, and you'll be responsible for making each channel actually work, not just maintaining a presence on it.

You'll be building from near-zero: no inherited campaigns, no established playbooks, and a lean monthly ad budget that needs to be spent with precision. That means your instincts and efficiency matter as much as your experience. You'll need to decide what to prioritise across multiple products, build the campaigns yourself, and adjust quickly based on what the data tells you. A designer or content writer will not be sitting next to you — if something needs to be written, briefed, or produced, you'll either do it or direct it.

Success in this role looks like: paid and organic channels generating measurable pipeline and product signups within the first 90 days, a consistent content and SEO rhythm established across key products, and ad spend that delivers trackable ROI rather than just impressions. You'll be judged on outcomes, not activity.

What we're looking for:

• 3+ years of hands-on marketing experience, with at least 2 years focused on SaaS or software products
• Proven ability to run LinkedIn campaigns end-to-end — organic content strategy, LinkedIn Ads (lead gen forms, sponsored content), and audience targeting for both B2B and B2C audiences
• Demonstrated experience building and managing Meta (Facebook and Instagram) ad campaigns from scratch, including creative testing, pixel setup, and budget optimisation on small-to-mid monthly spends
• Practical SEO skills: keyword research, on-page optimisation, and basic technical SEO — you've moved rankings and can show it
• Experience marketing multiple products or product lines simultaneously, with the ability to context-switch and prioritise independently
• Comfortable operating as a solo marketer — you can write your own copy, brief or create basic creatives, and manage your own calendar without a support team
• Proficiency with marketing analytics: you regularly use data from Meta Ads Manager, LinkedIn Campaign Manager, Google Search Console, or equivalent to make decisions, not just reports
• Experience building marketing from low maturity — you've set up campaigns, tracking, and workflows from scratch rather than inherited a running system
• Familiarity with email marketing and basic marketing automation tools (e.g. Mailchimp, HubSpot, ActiveCampaign, or similar)