Marketing & Social Media Copy and Content Writer

This Marketing & Social Media Copy and Content Writer position is an ON-SITE role, working from the office 5 days a week.

You'll be well placed in our dynamic and friendly Marketing Team.

Situated in the prestigious Silver Utopia Building, Chakala,

Andheri East, Mumbai 400099, Maharashtra

The Marketing & Social Media Copy and Content Writer

• Is a core member of Ziksu's Marketing, Creative, and Business operations team, responsible for shaping brand communication across all channels.
• Plays a central role in developing, writing, and delivering high-quality marketing content, ensuring clarity, accuracy, and strong alignment with brand strategy.
• Creates compelling and engaging copy for social media, websites, email campaigns, blogs, ads, and marketing collateral, tailored for Australian audiences.
• Leads content ideation and development, ensuring messaging supports campaign priorities, brand objectives, and customer engagement goals.
• Works closely with designers, marketing coordinators, and leadership to produce integrated campaigns that deliver strong brand impact and audience engagement.
• Ensures messaging consistency across all marketing touchpoints, adhering to brand guidelines and communication standards.
• Conducts research and gathers insights to produce relevant, accurate, and high-performing content.
• Promotes a culture of creativity, accuracy, and continuous improvement, ensuring all content is thoughtfully developed, data-informed, and quality-driven.

Requirements of the position

The incumbent is expected to:

• Operate within Ziksu's framework, policies, and procedures, ensuring effective transparency and accountability in all activities.
• Work collaboratively with staff in other departments to foster a compliance culture, achieve common goals and best practice.
• Communicate effectively with colleagues, at all levels, across the organization.
• Demonstrate initiative, autonomy, analytical problem-solving skills, and alignment with Ziksu's strategic objectives.
• Demonstrate a strong customer focus, always.
• Consider Ziksu's objectives first when undertaking all duties, ensuring zero tolerance to non-compliance.
• Model integrity, professionalism, and respect in all interactions.
• Champion a compliance culture.
• Demonstrate exceptional research, conceptual and risk management skills.
• Actively participate in providing innovative solutions to strategic and complex issues.
• Display a well-developed knowledge and understanding of the legislative framework, standards, risk management and best practice methodologies relevant to financial compliance.
• Support organizational change and continuous improvement by actively contributing to achieve Ziksu's vision, mission, and priorities

Role specific responsibilities

• Develop high-quality written content for social media posts, paid ads, email campaigns, landing pages, blogs, newsletters, brand stories, and customer communications.
• Create engaging, clear, and persuasive copy that aligns with campaign goals and drives customer engagement and conversions.
• Build and manage social media content calendars, ensuring platforms are consistently updated with relevant, timely content.
• Optimize social media content for reach, engagement, and performance, using insights and platform best practices.
• Collaborate with designers and marketing teams to bring content concepts to life through cohesive visual and written storytelling.
• Research trends, competitors, and customer behaviour to develop content that resonates with Australian audiences.
• Ensure brand tone, voice, and communication style are consistently applied across all content.
• Prepare and optimize email content and subject lines to improve open and click-through rates.
• Rewrite, edit, and proofread content to ensure clarity, accuracy, and brand alignment.
• Assist with SEO-focused content creation, keyword optimization, and website content updates.
• Monitor content performance, analyze insights, and propose improvements to enhance engagement and campaign results.
• Prepare reports, summaries, and post-campaign analyses to support marketing reporting and decision-making.
• Work with marketing leadership to support integrated campaign delivery, brand growth, and communication strategy.

Qualifications & experience:

• Bachelor's degree in marketing, Communications, Journalism, Advertising, or a related field.
• 45 years of professional experience as a Copywriter, Content Writer, or Social Media Content Specialist, preferably for international markets.
• Exceptional English writing and verbal communication skills must be suited for Australian audiences.
• Proven experience writing social media content, ads, blogs, emailers, scripts, and website content.
• Strong understanding of social media platforms, including Instagram, Facebook, LinkedIn, Meta Suite, and digital content formats.
• Ability to translate complex ideas into clear, engaging, and conversational content.
• Experience with content calendars, marketing workflows, and campaign coordination.
• Familiarity with SEO principles, analytics tools, and audience insights.
• Ability to work in a fast-paced environment, handling multiple projects with precision and attention to detail.
• Strong collaboration skills with designers, marketing leads, and cross-functional teams.
• Creative thinker with a proactive, problem-solving mindset and a strong eye for detail.
• Ability to analyze content performance metrics and refine content based on insights.

You MUST ANSWER the QUESTIONS attached and PROVIDE YOUR RESUME.

Please note: Preference will be given to availability for an IMMEDIATE START.

For any queries, please reach out to [Confidential Information]