The Marketing & Sales Manager in the paper and printing industry is responsible for developing and executing a comprehensive marketing strategy to drivebrand awareness, customer acquisition, and revenue growth. This role requires a blend of traditional marketing expertise and digital proficiency, tailored to the specific dynamics of the paper and printing sector, which can involve both B2B and B2C markets.
Key Responsibilities:
- Strategic Planning:Develop and implement overarching marketing plans that align with the company's business objectives, market dynamics, and target audience needs.
- Brand Management:Define and maintain a strong, consistent brand identity and positioning across all channels, from traditional print to digital platforms.
- Market Research & Analysis:Oversee research into market trends, competitor activities, and consumer insights to identify growth opportunities and inform strategy.
- Campaign Management:Plan, execute, and monitor multi-channel marketing campaigns (including print, digital, email, social media, and events) to generate leads and drive sales.
- Product Marketing:Collaborate with product development teams to position new paper products or printing services effectively in the market, crafting compelling messaging and go-to-market strategies.
- Content Creation Oversight:Oversee the creation of marketing materials, including brochures, advertisements, press releases, and digital content, ensuring accuracy and brand consistency.
- Digital Transformation:Lead the integration of advanced marketing technologies (MarTech, CRM, analytics platforms) to enhance personalization, optimize campaign performance, and improve customer experience.
- Budget Management & ROI:Manage the marketing budget effectively, allocating resources to achieve maximum return on investment (ROI), and using data analytics to track performance and inform decision-making.
- Leadership & Collaboration:Build and mentor a high-performing marketing team and collaborate closely with other C-suite executives (CEO, CFO, Sales, Operations) to ensure marketing initiatives align with broader business goals.
- Public Relations & Stakeholder Relations:Manage the company's public image and build relationships with media, vendors, and industry partners.
Essential Skills and Qualifications:
- Experience:Extensive proven experience (typically 10+ years) in senior marketing roles, preferably within the paper, printing, or a related manufacturing industry.
- Strategic Thinking:Ability to think strategically and translate broad business objectives into actionable, long-term marketing plans.
- Analytical Skills:Strong data analysis capabilities to interpret market data, track performance metrics (KPIs), and make informed decisions.
- Leadership:Excellent leadership, communication, and interpersonal skills to inspire teams, manage cross-functional projects, and represent the company externally.
- Industry Knowledge:Deep understanding of the paper and printing industry landscape, including B2B customer needs, supply chain dynamics, and regulatory requirements.
- Creativity and Innovation:A creative mindset to develop innovative marketing solutions and campaigns that differentiate the company in a competitive market.
- Education:A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
Joining requirement:
A candidate able to join within 30 days will be preferred.
