Role Overview
We're looking for a passionate and proactive Growth Evangelist to drive marketing initiatives, support sales outreach, and position TruliaCare as a trusted partner for US-based healthcare organizations. You will be at the forefront of our digital presence and lead generation effortstranslating ideas into results that fuel our business growth.
Key Responsibilities
- Lead Generation & Outreach
- Identify and reach out to potential healthcare clients (Hospices, ACOs, physician groups, provider networks) in the US.
- Craft compelling outreach messages for LinkedIn, email, and other channels.
- Qualify leads and coordinate initial discovery calls.
- Digital Marketing
- Manage and execute digital marketing campaignsSEO, email, LinkedIn, and content marketing.
- Drive engagement through regular posts, newsletters, and landing pages.
- Analyse campaign performance and optimize for better ROI.
- Marketing Collateral
- Create, update, and manage sales decks, one-pagers, case studies, and pitch materials.
- Use tools like Canva and Figma to design visually engaging content (nice to have).
- Content Strategy & Brand Building
- Collaborate on blogs, thought leadership articles, and social media calendars.
- Maintain brand consistency and voice across digital touchpoints.
- CRM & Reporting
- Maintain lead database.
- Prepare reports on pipeline health, campaign performance, and outreach effectiveness.
Ideal Candidate
- 3+ years of experience in B2B marketing and sales (preferably for IT or healthcare software).
- Excellent written and verbal communication skills (US audience exposure is a must).
- Experience with outbound sales, lead generation, and digital marketing tools.
- Self-starter with strong ownership, follow-through, and creative problem-solving skills.
- Working knowledge of Canva/Figma or similar tools is a plus.
