Marketing & Sales Director Real Estate

Marketing & Sales Director

Real Estate – Tier 2 and Tier 3 Markets

Location: Vadodara, Gujarat

Employment Type: Full-time, Onsite

Travel: Frequent travel across Gujarat and other relevant regional markets.

Compensation: ₹5,00,000 – ₹7,00,000 per annum (fixed), plus performance-linked incentives.

Reporting To: Head of Business

About Zurich Graphics

Zurich Graphics is a creative and communication agency with strong experience in real estate project marketing. We work with developers to shape project identity, launch communications, site-level marketing assets, and campaign materials that help projects communicate clearly and move with greater confidence in the market.

We understand that in real estate, communication has to get real work done. It must generate interest, support sales, and strengthen the buyer's belief in the project.

About Lucid The Artistry

Lucid The Artistryis a specialist visualisation studio creating high-quality 3D renders, architectural walkthroughs and project films for the real estate sector. We help developers and architects present their projects in a compelling, commercially useful way.

Our work is especially valuable in helping clients market projects before completion, support pre-sales and improve the overall strength of project presentation.

Role Summary

We are looking for a highly active, field-oriented and commercially responsible business development professional to build and grow business across Tier 2 and Tier 3 developer markets for Zurich Graphics and Lucid.

This role is for someone who understands how regional developer relationships are built: by showing up, staying in touch, following through and building trust over time.

The person in this role will identify and connect with emerging developers, local and regional promoter groups, architectural firms and other real estate stakeholders. He or she will understand project requirements, structure discussions clearly, help define the scope of work, support estimation and convert opportunities into active business.

This is a hands-on growth role. It requires travel, routine follow-ups, strong local communication, the ability to build repeat business and a solid grasp of how real estate projects move from concept to market.

Key Responsibilities

A. Market Development Across Tier 2 and Tier 3 Real Estate Segments

• Identify active and upcoming developers in Tier 2 and Tier 3 markets.
• Track local and regional real estate growth corridors, redevelopment activity, township expansion, plotted development and small-to-mid-size residential launches.
• Build a practical working map of local developers, promoters, brokers, architects, consultants and allied influencers.
• Keep track of new project announcements, approvals, hoarding activity, site branding and other market signals that indicate opportunity.
• Build regular visibility for Zurich Graphics and Lucid in these markets.

B. New Lead Generation and Opportunity Building

• Generate leads through direct market visits, local contacts, referrals, brokers, architects and regional networking.
• Take initiative in reaching out to clients rather than waiting for inbound requirements.
• Convert first meetings into serious conversations through relevant and informed engagement.
• Build a steady pipeline of active opportunities.
• Keep momentum in the lead funnel through disciplined follow-up.

C. Client Meetings and Requirement Gathering

• Meet developers personally and understand project details thoroughly.
• Capture information such as project size, pricing, target segment, launch timeline, inventory profile, marketing stage and buyer focus.
• Understand whether the requirement is for branding, brochure, site marketing, 3D render, walkthrough or integrated support.
• Ask clear questions and avoid incomplete or casual briefing.
• Convert discussions into well-written internal briefs.

D. Scope Formation and Proposal Coordination

• Help translate client discussions into a practical scope of work.
• Coordinate with internal teams for cost estimates and timelines.
• Ensure the proposal matches the actual requirement.
• Avoid gaps between client expectations and commercial submissions.
• Present proposals clearly and close discussions with confidence.
• Support negotiation without diluting business value unnecessarily.

E. Repeat Business and Account Retention

• Maintain relationships with developers after the first project.
• Stay updated on future phases, sister projects, joint ventures and launch plans.
• Build trust through responsiveness and commercial clarity.
• Encourage repeat use of Zurich Graphics and Lucid for future requirements.
• Convert local goodwill into recurring business.

F. Internal Business-to-Execution Alignment

• Ensure internal teams receive a complete business brief.
• Clarify deliverables, deadlines and client context before work begins.
• Reduce avoidable confusion or rework due to poor handover.
• Stay involved during initial project commencement to ensure business understanding is properly translated.

G. Sales Process Discipline

• Maintain lead trackers, proposal status reports and closure movement.
• Record all meaningful client interactions properly.
• Submit structured updates to management.
• Keep visibility on active opportunities and weak leads.
• Follow through on all open proposals.

H. Revenue and Commercial Responsibility

• Work toward monthly, quarterly and annual business goals.
• Maintain strong meeting-to-proposal and proposal-to-closure discipline.
• Support timely collection follow-ups wherever required.
• Ensure the business brought in is commercially workable and not poorly scoped.

What Success in This Role Looks Like

• Strong and active developer network across Tier 2 and Tier 3 markets.
• Better visibility and recall for Zurich Graphics and Lucid in regional developer circles.
• Consistent pipeline of smaller and mid-sized projects.
• Repeat business from developers who are satisfied with the delivered work.
• Improved closure discipline and cleaner commercial handovers.

Candidate Profile

Experience

• 4 to 7 years of experience in business development, sales, field marketing or client acquisition.
• Experience in real estate, construction-linked services, agency sales, printing, branding or design-related selling would be useful.

Skills and Capabilities

• Strong Gujarati and Hindi communication.
• Working in spoken and written English.
• Ability to interact well with developers, promoters and architects in practical business situations.
• Comfort with field visits and frequent travel.
• Ability to write clear emails and basic structured briefs.
• Familiarity with Excel, PowerPoint, email and CRM tools.
• Good follow-up discipline.
• Strong relationship-building instinct.

Personal Fit

• Active, persistent and street-smart.
• Comfortable being on the ground.
• Able to handle repeated follow-ups without losing energy.
• Not intimidated by local market selling environments.
• Commercially aware and serious about closures.