Marketing Role

Position Name - Sr. Manager Marketing

Location -Mumbai

Experience Range - 7-10 Year

Mandatory Requirement:

• Plan and execute marketing campaigns to drive engagement and retention.
• Increase wallet share through targeted initiatives.
• Manage collaterals, ATL/BTL activities, and brand initiatives.
• Lead thought leadership events and partnerships.
• Track performance metrics and monitor industry trends.

Job Roles and Responsibilities:

Design and update marketing assets, collaterals, investor communication like pitch- decks, factsheets.

Conceptualise and execute marketing campaigns focusing on existing client base for increasing wallet share, retention, and other key customer lifecycle metrics!

Create video assets for product and business promotions.

Ability to independently manage internal & external events.

Calendar client engagement initiatives and events

Drive acquisition-oriented partnerships for assigned businesses.

Support employee engagement and R&R initiatives.

Strong inclination towards bringing innovative approach towards solving various marketing / communication efforts.

Work closely with other marketing, and with business / function stakeholders.

Monitor and report relevant marketing efforts against measurable business metrics.

Continuously build insights to improve campaign deliveries and impact.

Monitor and report competition activity, and emerging trends in the industry

Qualification and Experience:

• MBA in Marketing
• 35 years of relevant experience in brand and marketing communication
• Experience in BFSI sector is mandatory

Other Details:

• Excellent written and verbal communication skills. Ability to do creative writing.
• Customer centric and problem-solving mindset
• Exposure to marketing communication campaigns that include consumer research, brand building and media planning.
• Ability to engage with stakeholders and capable of inspiring collaboration.