About The Role
We're looking for a detail-oriented and analytical
Marketing Operations Specialist to join our growing marketing team. You'll play a critical role in optimizing and scaling our marketing systems, automations, and processes to drive leads, improve conversion, and support cross-functional collaboration.
Key Responsibilities
- Manage and optimize marketing automation platforms (e.g., HubSpot, MoEngage, etc.)
- Set up, test, and monitor campaigns across email, SMS, push notifications, and other channels
- Collaborate with content, performance, and admissions teams to streamline lead handovers and nurturing journeys
- Maintain marketing data hygiene across CRM and campaign tools
- Track, report, and analyze campaign performance, suggesting process and tooling improvements
- Ensure smooth execution of webinars, events, and digital campaigns from a back-end ops standpoint
- Help create dashboards, campaign trackers, and process documentation
Requirements
- 12 years of experience in a marketing operations, campaign management, or CRM-focused role
- Hands-on experience with marketing automation tools (like HubSpot, Salesforce, MoEngage, WebEngage, or similar)
- Strong understanding of email/SMS marketing, lead scoring, and campaign workflows
- Proficient in Excel/Google Sheets and basic analytics
- Detail-oriented with strong organizational and communication skills
- Ability to thrive in a fast-paced, collaborative startup environment
Good To Have
- Experience in an edtech or consumer tech environment
- Familiarity with Zapier, Google Tag Manager, or similar integration tools
- Basic knowledge of HTML/CSS for email templates
- Understanding of funnel metrics and performance marketing
Why Join Masai
- Work at the forefront of India's education and skilling revolution
- Be part of a mission-driven, impact-first team
- Fast-paced growth, steep learning curve, and real ownership
- A culture that values transparency, innovation, and resilience
Skills: email marketing,campaigns,basic,google sheets,hubspot,campaign management,crm,analytics,sms marketing,email,excel,lead scoring,automation,marketing operations,google,operations,marketing automation,campaign workflows
