Work with marketing leadership to develop and execute Core Laboratory Solutions (CLS) business and portfolio strategy in India and neighboring countries.
Formulate pipeline recommendations and priorities, while leading strategy and business plans including support to all business development related opportunities based on market potential
Incorporates customer needs into product development programs and supports manufacturing for newer Chemistry assays and existing assays on the MII productline.
Possess product and application expertise to communicate effectively with the customers segments.
Understand and anticipate customer needs. Ensures that appropriate customer input is gathered for new and existing products.
Analyze competitors and ensures competitive strategies are in place for new and existing products.
Implement launch plans and marketing strategies, developing web pages, email blasts, literature, and promotions in coordination with communication team.
Post-marketing functions would include monitoring sales performance of products, collecting customer feedback, giving presentations in the customer sites and at conferences, and guiding strategy changes as needed.
Drive Key opinion Leader and strategic partner relationships.
Provide customer support as needed, supporting the technical service team on product line-specific inquiries.
Develop and implement customer centric marketing programs for products.
Develop and implement training programs for sales and application teams on Siemens solutions and innovative assays.
Drive the Assay Penetration programs for CLS Product lines.
