Marketing – Events, Experiential & Ecosystem Partnership

Location: Mumbai, Goregaon (with frequent travel across India)

Function: Marketing – Events, Experiential & Ecosystem Partnership

Reports to: Chief Marketing

Seniority: Leadership / Incharge

Experience: 10–15 years in large-scale event leadership (BFSI/FinTech/Tech or top-tier

event/experiential agencies)

Role Summary

Lead and scale a strategic events and experiences portfolio that builds NPCI's customer value

proposition, accelerates ecosystem adoption, and deepens partnerships across banks,fintechs,

regulators, Big Tech, and industry bodies.

This role owns India's most complex, high impact industry platforms (e.g., Global FinTech Fest),

flagship NPCI properties, CXO programs, and partnered activations, driving measurable customer,

partner, and industry outcomes, while ensuring regulatory alignment, VVIP protocol excellence, and zero defect execution at scale.

Scope & Scale

Large-format events (100k+ attendees) with VVIP participation and strict protocol

management

Multicity execution; extended work hours during buildup/live days

High-complex stakeholder ecosystem: internal leadership, product, PR/Comms, legal/policy,

government bodies, regulators, industry associations, venue authorities, OEMs, agencies,

and vendors.

Full ownership of the events portfolio; procurement, documentation, compliance, and audit

readiness

Key Responsibilities

1) Strategy & Portfolio Leadership

Define the annual events and experiences strategy (owned, hosted, cobranded, trade

shows) aligned to NPCI brand, product priorities, customer segments, and partnership goals.

Prioritize industry platforms, speaking slots, sponsorships, and ROI objectives.

Develop multitier event models (flagship, regional, hybrid) with audience, content, and

budget guardrails.

2) Customer Value Proposition through Experiences

Translate NPCI's product and platform value into high impact, insight led experiences for

banks, fintechs, merchants, regulators, and global partners.

Design customer journeys across events, from awareness → engagement → adoption →

partnerships.

Enable business teams with events as customer acquisition, education, and

relationship deepening channels, not just visibility assets.

3) Partnership Led Growth & Ecosystem Collaboration

Build and scale strategic partnerships.

Cocreate partnered platforms, pavilions, stages, and programs that drive mutual value.

Structure sponsorships, MoUs, and cobranding models with clear commercial, brand, and

ecosystem outcomes.

4) End-to-end Event Program Management

Lead concept → planning → execution → post event closure.

Drive venue planning, production, fabrication, branding, content, talent, rehearsals, and

show flow.

Manage accreditation, VIP routing, access control, crowd management.

5) Stakeholder, Regulatory & Protocol Management

Act as single threaded owner for cross functional alignment - CXOs, product, PR/Comms,

legal/compliance, finance, procurement.

Liaise with IAMAI/PCI, government bodies, and regulators (e.g., RBI) for participation,

approvals, messaging protocols, and joint announcements.

Coordinate with security agencies for VVIP movement, route, dais protocols, green rooms,

and risk mitigation.

6) Marketing, Communications & Content

Lead integrated event marketing across paid/owned/earned channels.

Develop content calendars, scripts, speaker briefs, panel flows.

Ensure brand governance across all collaterals and experiences

7) Event Tech, Digital & Data

Own event tech stack (registration, ticketing, checkin, mobile app, lead capture, badge

printing, QR/NFC, session analytics).

Manage live streaming, broadcasts, multiplatform content.

Build dashboards, real-time monitoring, and post-event analytics

8) Commercials, Contracts & Governance

Define budgets, BOQs, cost controls; negotiate OEMs/agencies/venues.

Run RFPs, SLAs, SOWs with airtight deliverables & compliance.

Ensure permits, insurance, standards, documentation, audit trails.

9) Team Leadership & Vendor Ecosystem

Hire, mentor, and scale a high performing events team.

Govern fabrication, A/V, broadcast, experiential, logistics, hospitality partners.

Institutionalize SOPs, playbooks, premortems & postmortems.

10) Measurement & ROI

Define event KPIs; track pre/during/post event metrics.

Report ROI/outcomes (NPS, leads/meetings, media reach, engagement, cost per result).

Institutionalize learnings to optimize portfolio (format, content, spend, partner mix).

11) Governance, Risk & Compliance

Adherence to RBI/government/regulatory protocols, VVIP security guidelines (SPG/Police).

100% compliance across permits, insurance, EHS

Maintain complete SOPs, SoWs, SLAs, MoUs, and audit trails (POs, GRNs, invoices,

performance evaluations).

Candidate Profile

MBA/PGDM (Marketing/Comms; Events specialization preferred)

Proven delivery of large-scale, multiday, multitrack events (30k–100k+)

Experience in BFSI/FinTech/Tech or top experiential/event agencies

Strong stakeholder management, executive presence, operational rigor

Documentation-first, governance-focused; crisis handling capability. Proficient in MS Office;

familiarity with Adobe/Figma

KPIs / Success Metrics

>95% on-time delivery; <5% budget variance.

Stakeholder NPS ≥ 8.5/10 (internal, partners, regulators).

Qualified meetings/leads or partner outcomes vs. target (preset per event).

Media & digital reach vs. benchmark; content turnaround ≤ 48 hours post event for

highlights.

Zero critical incidents; 100% compliance & documentation closure within 10 business days.

Send your application with below ask on [Confidential Information]

Please share your résumé and an events portfolio (photos/videos/links) highlighting:

1. One marquee event you led with >50,000 attendees; your role, budget band, and outcomes.

2. A complex VVIP/security protocol event and your risk plan.

3. A sample event ROI report or dashboard you authored.