About the company
Windowmaker Software Limited is a highly respected software provider in the window, door, and faade industry. With decades of innovation, the company offers advanced, industry-leading solutions used widely across international markets. We are now strengthening our marketing function to improve product visibility, accelerate lead generation, and support the company's growthobjectives.
Role Overview
The Marketing & Digital Strategy person will bridge product, sales, and external marketing agencies to ensure strong market positioning, consistent brand messaging, and high-impact demand-generation initiatives. This role combines strategic marketing, digital execution, analytics, and cross-functional collaboration. You will work independently while coordinating external agencies and internal teams to deliver measurable outcomes.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop and execute integrated marketing campaigns to drive product awareness and lead generation.
- Understand target audience needs, industry trends, and market dynamics to shape marketing strategy.
- Translate product features into compelling value propositions and sales-ready messaging.
- Manage the marketing budget, ensuring activities align with business priorities.
2. Digital Marketing & Performance Growth
- Oversee Google Ads, LinkedIn Ads, and other paid channels to generate qualified leads.
- Optimise SEO strategy, website content, and organic search performance in coordination with agencies.
- Support marketing automation and CRM-driven campaigns (HubSpot, Microsoft CRM, or equivalent).
- Ensure consistent messaging across all digital touchpointswebsite, social media, emails, campaigns, landing pages, blogs, and newsletters.
3. Agency Coordination & Deliverable Oversight
- Serve as the primary liaison with external marketing agencies.
- Align agencies onobjectives, GTM plans, KPIs, and timelines.
- Review and approve creatives, content, reports, and campaign plans.
- Track campaign progress and ensure deliverables meet agreed quality and deadlines.
4. Analytics, Reporting & Insights
- Consolidatereporting from agencies, analytics tools, and CRM systems.
- Measure performance against KPIs andprovideactionable insights.
- Conduct A/B testing, track conversions, and propose optimisation strategies.
- Present performance summaries and recommendations to senior management.
5. Cross-functional Collaboration
- Work closely with Sales, Product, Regional Teams, and Content/Design functions.
- Assistthe sales team with promotional materials, product messaging, sales kits, and collateral.
- Support marketing for trade exhibitions, webinars, customer events, and partnerships.
- Share market feedback with product teams to influence roadmaps and feature prioritisation.
About You
Essential
- 10+ years of experience in marketing, digital marketing, or marketing coordination.
- Proven experience managing agencies or external marketing partners.
- Strong understanding of digital channels (Google Ads, LinkedIn, SEO, CRM tools).
- Excellent written communication and storytelling skills.
- Ability to work independently and drive end-to-end marketing activities.
- Bachelor's degree in marketing, Communications, or a related discipline.
Preferred
- Experience with marketing for SaaS products.
- Familiarity with the Adobe Suite (Photoshop, Illustrator, InDesign).
- Experience using marketing analytics tools (GA, Search Console,Ahrefs/SEMrush).
- Exposure to B2B or manufacturing/fenestration sectors.
- Experience managing contractors or small teams.
Location- Vadodara (On site)
Why Join Us
- Opportunity to shape marketing strategy for a respected industry brand.
- Work closely with international teams and diverse customer segments.
- High ownership role with the chance to build, optimise, and elevate the entire marketing function.
- A culture that values creativity, initiative, and measurable impact.
