This role is for one of our clients
Company Name: Talent Evo
Industry: Staffing and Recruiting
Seniority level: Associate level
Min Experience: 3 years
Location: Mumbai
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are looking for a
dynamic and hands-on Head of Marketing role to lead our brand narrative, drive growth across channels, and build meaningful community connections.
This is
not a desk-only strategy role you'll be deeply involved in execution, from
campus activations and pop-ups to product launches and digital campaigns.
You will play a critical role in
shaping the brand during its rebranding and expansion phase, helping position Dang Beverage as a
culture-led lifestyle beverage brand.
Brand & Growth Strategy
- Define and execute the overall marketing and brand strategy across digital, offline, and experiential channels
- Build and maintain a distinct, consistent brand voice and visual identity
- Use analytics and consumer insights to drive data-informed growth decisions
Events, Pop-Ups & Brand Activations
- Conceptualize and execute brand pop-ups, tasting experiences, and product launches
- Manage event logistics, vendor coordination, and on-ground execution
- Create high-impact experiential campaigns that drive brand awareness and consumer engagement
College & Community Sponsorships
- Identify and manage college fest sponsorships and campus marketing initiatives
- Build and scale campus ambassador programs across Tier 1 and Tier 2 colleges in India
- Develop grassroots strategies to build strong Gen Z community engagement
Content & Social Media
- Own the content strategy and social media growth roadmap
- Manage creator partnerships and influencer collaborations
- Work closely with creative teams to produce high-impact, shareable content
Team & Agency Management
- Lead and manage in-house marketers, freelancers, and external agencies
- Ensure alignment across creative, performance marketing, and brand initiatives
- Maintain operational efficiency through structured project management systems
Required Qualifications
- 3-7 years of marketing experience, with at least 2 years in a leadership or lead
individual contributor role.
- Demonstrated experience planning and executing events, activations, or pop-ups
- Experience in college outreach or campus marketing, with a strong understanding ofGen Z audiences
Category Tools Level Analytics
Google Analytics 4, Hotjar,
Mixpanel
Proficient Adobe Suite
Photoshop, Illustrator, Premiere
Pro, After Effects, InDesign, XD
Proficient CRM & Email HubSpot, Mailchimp / Klaviyo Working Knowledge Design & Content Canva, Figma basics, CapCut Working Knowledge SEO
Ahrefs / SEMrush, Google Search
Console
Proficient Project Mgmt Notion, Trello or Asana Proficient
- Ability to balance strategic thinking with hands-on execution
- Strong proficiency in the Adobe Creative Suite
- A portfolio of campaigns or marketing projects that demonstrate creativity and
- measurable impact
- Ability to write clear creative briefs and review creative work effectively
Nice to Have
- Experience working with a D2C brand, startup, or consumer-focused company
- Existing college ambassador or influencer network
- Familiarity with regional language content (Hindi or other regional markets)
- Experience building culture-led or community-driven brands
