Marketing Manager

Company Description

Vij Engineers & Consultants Pvt. Ltd. specializes in designing and manufacturing premium steel products, including telecom towers, railway and road bridges, prefab structures, and industrial/commercial sheds. The company boasts advanced fabrication and galvanizing units that are continuously upgraded to meet market standards. Located across Haryana and Himachal Pradesh, including Bahadurgarh, and Sirmour, the company's facilities are equipped to deliver high-quality solutions to infrastructure projects. Vij Engineers & Consultants is dedicated to excellence, innovation, and meeting the unique needs of its clients.

Role Description

This is a full-time, on-site role for a Marketing Manager based in Bahadurgarh. A highly connected and result-oriented professional capable of generating business through government tendering, strategic liaisoning, industry networking, consultant engagement, and direct client acquisition, with a strong understanding of the steel infrastructure and EPC business ecosystem shall be ideal. The Marketing Manager shall be responsible for driving business development, government tender opportunities, client relationship management, strategic networking, and liaison activities to generate sustainable business growth.

Key Responsibilites

• Identify and develop new business opportunities with Government Departments, PSUs, EPC contractors, utilities, and private clients.
• Monitor and evaluate tenders through GeM, CPPP, state portals, and other procurement platforms.
• Build and maintain relationships with key decision-makers, consultants, contractors, and industry stakeholders.
• Lead vendor registrations, empanelments, and pre-qualification processes.
• Coordinate with internal teams for preparation and submission of bids and proposals.
• Represent VECPL at industry events, conferences, and business meetings.
• Track market trends, upcoming projects, and competitor activities.
• Support commercial negotiations and order finalization.

Qualifications & Responsibilities

• Graduate in Engineering, Business, Marketing, or related field.
• 5–15 years of experience in business development, marketing, tendering, or liaisoning in infrastructure, steel structures, power, telecom, or EPC sectors.
• Strong network within Government, PSU, and infrastructure industry circles preferred.

Key Skills

• Business Development & Networking
• Government Tendering
• Liaisoning & Client Relationship Management
• Proposal & Bid Coordination
• Commercial Negotiation
• Excellent Communication & Presentation Skills

Key Performance Indicators (KPIs)

• New business opportunities generated
• Tender participation and success rate
• Order booking value achieved
• Client acquisition and retention
• Vendor registrations and strategic partnerships developed