Marketing Manager

JOB SUMMERY

A Marketing Manager is responsible for overseeing, developing and executing marketing strategies to promote a company's products and services. He plays a crucial role in creating brand value to acquire and retain customer to capture market and generate sales. The role involves a mix of digital and traditional marketing tasks.

They collaborate with technical and sales teams to create content, plan events, and manage online and offline marketing campaigns.

Supervisory Responsibility:

Recruits, interviews, hires, and trains new staff in the department.

Oversees the daily workflow of the marketing department.

Provides constructive and timely performance evaluations.

Handles discipline and termination of employees in accordance with company policy.

Required Skills/Abilities:

Excellent verbal and written communication skills.

Excellent interpersonal and customer service skills.

Excellent organizational skills and attention to detail.

Strong analytical and problem-solving skills.

Strong supervisory and leadership skills.

Ability to create, implement, and monitor budgets.

Proficient with Microsoft Office Suite or related software.

Ability to manage multiple projects simultaneously and meet deadlines.

Ability to think creatively and develop innovative marketing solutions

Key Responsibility Area:

1. Brand Awareness and Visibility

2. Sales Growth and Revenue Contribution

3. Customer Acquisition, Retention, and Engagement

4. Marketing Campaign Effectiveness

5. Product Positioning and Launch Success

6. Budget Management and Cost Efficiency

7. Market Expansion and Penetration

8. Competitor Analysis and Response

9. Innovation in Marketing Strategies

10. Team Leadership and Development

11. Customer Feedback and Satisfaction