Digital Marketing Manager

Company Description

Vivaldis Animal Health, a proud subsidiary of Sun Pharma, is on a mission to raise the bar in pet care. Our team is fueled by a blend of ground breaking research and genuine compassion, all aimed at improving the lives of our furry friends. From top-notch pharmaceuticals to gourmet treats, we offer a comprehensive range of products designed with one goal in mind: to keep pets happy and healthy.

At Vivaldis, we know that pets aren't just animals they're cherished members of the family. That's why we pour our hearts into everything we do, ensuring that each product meets the highest standards of quality and care.

Bark Out Loud, our direct-to-consumer brand, is dedicated to bringing joy and vitality to pets everywhere. With our meticulously crafted line-up of premium products, including nutritious food, irresistible treats, effective skincare, and vital supplements, we aim to be every pet parent's trusted partner in creating happier, healthier pets.

Role Description

A results-driven Digital Marketing Manager experienced in leading digital initiatives forBark Out Loud by Vivaldis, specializing in pet nutrition and wellness. Skilled in creating and optimizing multi-channel campaigns across social media, content marketing, email, influencer partnerships, and paid advertising to drive brand awareness, customer engagement, and online sales.

Adept at using data-driven insights and consumer behavior trends to build impactful digital strategies that educate pet parents and strengthen brand loyalty. Experienced in managing product launch campaigns, e-commerce growth, and quick commerce marketing. Known for combining analytical thinking with creative storytelling to deliver high-performing campaigns that consistently exceed KPIs and enhance Bark Out Loud's presence in the pet care market.

Key Skills:

• Digital strategy development
• Social media marketing with campaign driven approach
• Content strategy & copywriting for online all ecommerce platform
• Marketing automation (HubSpot, Mailchimp, Marketo)
• Branding & audience engagement
• Campaign performance reporting
• Budget management
• Team Coordination
• Manage brand visibility across platforms online sales platform
• Paid campaign management

Key Responsibilities:

• Plan and execute comprehensive digital marketing strategies aligned with business goals
• Lead content creation for blogs, websites, email, and social channels
• Monitor campaign performance and generate insights for optimization
• Oversee website SEO and user experience improvements
• Conduct competitor and market analysis
• Collaborate with sales, product, and creative teams
• Manage vendor relationships and marketing tools
• Report ROI and key metrics to stakeholders
• Manage online and offline events on as and when basis

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