Marketing Manager(User Acquisition Manager)

As a Growth/Marketing Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy strategically planning, developing, and executing integrated marketing programs across several platforms (i.e., Facebook, Google, Applovin, and more that will generate the demand, growth, and subsequent acquisition of users across our entire game portfolio, this role will be a great fit for you.

Requirements

What's required of you:

• Grow our mobile user base and drive traffic through paid advertising

• Work with multiple advertising channels.

• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.

• Identify new partner, platform, and optimization opportunities to drive campaign performance.

• Develop test plans, measure performance, and make recommendations based on testing.

• Partner with International and Localization teams to support International advertising as appropriate

• Provide analytical insight into mobile trends and strategize adjustments to increase our audience

• Uncover creative and non-traditional means to capitalize on untapped sources of traffic

• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience

• Build and expand relationships with external partners, publishers and traffic sources

• Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing

• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution

Qualifications and Skills Required:

• Intuitive grasp of data and strong with Excel.

• Genuine interest in social, gaming, analytics and advertising a must.

• Analytical and data-focused with experience in mobile analytics, optimization.

• Proactive, energetic self-starter who thrives on getting things done

• Exceptional communications skills: written, verbal as well as presentation abilities

• SQL and/or Programming Experience a plus.