Marketing Manager

Job Title: Marketing Manager – upGrad Learning Centres (Offline Business Unit)

Location: Mumbai (with periodic travel to Learning Centre locations)

Working Days: 5 days (Monday – Friday)

About upGrad

Founded in 2015, upGrad is Asia's largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, and 20,000+ recruitment partners, upGrad is shaping the future of workforce development.

Learn more: www.upgrad.com/offline-centres

About the Role

The Marketing Manager will lead city-level marketing for upGrad Learning Centres, with a focus on demand generation, student engagement, and brand visibility. This role involves managing campaigns across digital, outdoor, and on-ground channels to increase walk-ins, leads, and enrolments.

Key Responsibilities

• Plan and execute city-specific marketing campaigns across digital, outdoor, and on-ground platforms.
• Drive student walk-ins and leads through events, workshops, campus activations, and partnerships.
• Execute hyperlocal and guerrilla marketing in student-dense areas to build awareness.
• Develop and manage recurring student-focused events and college partnerships.
• Localize national campaigns and oversee centre branding, merchandise, and visual identity.
• Collaborate with Sales and Centre teams for aligned communication and lead follow-up.
• Manage vendors, agencies, and logistics for campaigns and events.
• Track marketing performance using CRM data and city dashboards and share insights with the central team.

Skills & Experience

• 4–7 years of experience in integrated marketing, preferably in EdTech, education franchises, or youth-focused consumer businesses.
• Strong understanding of event marketing, lead generation, vendor management, and campus partnerships.
• Ability to work with CRM systems (LeadSquared preferred), Excel dashboards, and basic design tools.
• MBA/PGDM in Marketing or equivalent qualification.