Job Description –Marketing Manager
Role Overview
Uncle Delivery is looking for a highly analytical and execution-focused Marketing Manager to lead integrated marketing initiatives across digital acquisition, customer retention, brand marketing, and campaign operations. The role requires a strategic marketer who can effectively manage marketing budgets, optimize performance across channels, collaborate cross-functionally, and drive customer growth through data-driven decision making.
The ideal candidate combines strong performance marketing expertise with stakeholder management, and operational excellence to maximize marketing ROI and business impact.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop quarterly marketing strategies aligned with business objectives and growth targets.
- Lead annual and quarterly marketing budget planning and allocation across channels.
- Collaborate with Supply, Finance, and local business teams to create integrated marketing plans.
- Prepare business presentations highlighting campaign strategy, investments, expected outcomes, and performance.
2. Digital Marketing & Performance Acquisition
- Own digital marketing strategy across all acquisition channels for both customer and partner/driver acquisition.
- Develop monthly and weekly budget allocation plans by channel, geography, and campaign objective.
- Provide creative direction for digital campaigns to improve engagement and conversion.
- Explore and evaluate emerging marketing channels and growth opportunities.
- Monitor campaign implementation to ensure execution quality and performance.
- Oversee Appsflyer attribution, campaign tracking, and marketing analytics.
- Drive App Store Optimization (ASO), keyword strategy, and search marketing performance.
- Conduct comparative analysis across campaigns and ad groups to identify optimization opportunities.
3. Customer Retention & Lifecycle Marketing
- Design and execute customer lifecycle and retention strategies.
- Plan and optimize weekly customer campaigns based on historical performance and business priorities.
- Monitor retention KPIs through internal dashboards and proactively identify performance anomalies.
- Develop dashboards, reports, and analytical frameworks to generate actionable business insights.
4. Brand, Social Media & Influencer Marketing
- Develop and manage the social media content calendar.
- Manage influencer/KOL identification, engagement, and execution.
- Ensure influencer content complies with brand guidelines and campaign objectives.
- Maintain governance over promotional codes, campaign messaging, and brand consistency across external communication.
5. Creative & Brand Management
- Ensure all marketing creatives comply with established brand guidelines.
- Partner closely with design and creative teams to deliver high-quality campaign assets.
- Coordinate with functional stakeholders to review, refine, and approve creative concepts.
- Drive timely delivery of creative assets to support campaign launches.
6. Cross-functional Collaboration
- Work closely with Product, Finance, Supply, Operations, Analytics, and Design teams to ensure successful campaign execution.
- Align marketing initiatives with business priorities and operational requirements.
- Present campaign performance, recommendations, and growth opportunities to senior leadership.
7. Performance Analytics & Optimization
- Track and report key marketing metrics including:
- Customer Acquisition Cost (CAC)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Analyze campaign performance and recommend data-driven optimization strategies.
Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred.
- 6-8 years of experience in performance marketing, growth marketing, or integrated marketing, preferably in technology, mobility, e-commerce, consumer internet, or marketplace businesses.
- Strong expertise in digital marketing platforms including Google Ads, Meta Ads, App Campaigns, and attribution tools such as Appsflyer.
- Strong analytical skills with proficiency in Excel, dashboards, and marketing performance analysis.
- Experience managing cross-functional stakeholders and external agencies.
- Good English communication, presentation, and project management skills.
