Growth Marketing Manager

nutristar

4-8 Years

Delhi, India

Posted 7 hours ago
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Job Description

Job Description — Marketing & Growth Manager

Company: Nutristar

Position: Marketing & Growth Manager

Experience: 3–6 years

Location: Netaji Subhash Place, Delhi

Employment Type: Full-time

About the Role

We are looking for a highly driven Marketing & Growth Manager to lead Nutristar's marketing function across brand, digital, performance marketing, social media, content, campaigns, customer acquisition and retention.

The ideal candidate should be both strategic and hands-on—someone who can create the marketing strategy, execute campaigns, manage agencies/partners, analyse performance and continuously find ways to grow traffic, customers, revenue and brand visibility.

Key Responsibilities

1. Marketing & Growth Strategy

Develop and execute Nutristar's overall marketing and growth strategy.
Build monthly/quarterly marketing plans aligned with business and revenue goals.
Identify new customer acquisition and growth opportunities.
Own marketing KPIs including traffic, CAC, ROAS, conversion rate, revenue, repeat rate, retention and customer LTV.
Plan and execute product launches, seasonal campaigns, sales and promotional events.

2. Performance Marketing

Lead Meta, Google and other paid acquisition channels.
Plan campaign structure, budgets, audiences, creatives and offers.
Continuously optimise campaigns for CAC, ROAS, CTR, CVR and revenue.
Work closely with creative teams to develop high-performing ad creatives.
Analyse campaign performance and implement data-driven improvements.

3. Social Media & Content

Own Nutristar's social media strategy across Instagram, Facebook, YouTube and other relevant platforms.
Develop content calendars and ensure consistent brand communication.
Drive organic reach, engagement, community building and follower growth.
Work with designers, video creators, copywriters and influencers to produce compelling content.
Identify trends, formats and content opportunities relevant to the nutrition/fitness space.

4. Influencer & Creator Marketing

Develop and manage influencer/creator marketing programs.
Identify relevant fitness, nutrition, lifestyle and health creators.
Manage collaborations, briefs, negotiations, deliverables and performance.
Build long-term creator relationships rather than relying only on one-off collaborations.
Track influencer-generated traffic, sales and ROI.

5. Brand Marketing

Help build and strengthen Nutristar's overall brand positioning and communication.
Ensure consistency of brand voice and visual identity across all touchpoints.
Develop campaigns that improve brand awareness, consideration and trust.
Identify opportunities for PR, partnerships, events, communities and offline marketing.

6. Website & Conversion Growth

Work closely with the Shopify/e-commerce team to improve website performance.
Identify opportunities to improve CTR, conversion rate, AOV, merchandising and customer journey.
Plan landing pages, campaign pages, offers and promotional merchandising.
Use analytics and customer behaviour to identify conversion drop-offs and growth opportunities.

7. CRM & Customer Retention

Develop strategies for repeat purchases, retention and customer lifetime value.
Manage/coordinate email, WhatsApp, SMS, push notifications and other CRM channels.
Create customer segmentation and personalised campaigns.
Develop win-back, cross-sell, upsell and loyalty initiatives.

8. Marketplace & Channel Marketing

Coordinate marketing initiatives across Nutristar's marketplace presence and other sales channels.
Work with marketplace teams to optimise visibility, promotions and campaigns.
Identify opportunities to acquire customers through new channels and partnerships.

9. Analytics & Reporting

Track and report marketing performance across all channels.
Build regular marketing dashboards and performance reports.
Analyse customer acquisition, funnel performance and cohort behaviour.
Translate data into actionable marketing decisions.
Conduct competitor and market analysis regularly.

10. Team & Agency Management

Manage internal marketing resources, freelancers, agencies, creators and other external partners.
Set clear briefs, targets, timelines and deliverables.
Build and manage the marketing calendar and budgets.
Ensure timely execution of campaigns across teams.

What We're Looking For

4–8 years of experience in digital marketing, growth marketing, e-commerce or D2C marketing.
Strong understanding of Meta Ads and Google Ads.
Experience managing marketing budgets and performance targets.
Strong understanding of social media, content, influencer marketing and CRM.
Experience with e-commerce/D2C brands is strongly preferred.
Strong analytical and commercial mindset.
Ability to understand data, identify problems and take action quickly.
Excellent communication and project-management skills.
Strong understanding of customer acquisition funnels and conversion optimisation.
Ability to work independently and take complete ownership.
Comfortable working in a fast-paced, entrepreneurial environment.

Good to Have

Experience in nutrition, supplements, fitness, wellness or health & lifestyle.
Experience with Shopify and e-commerce analytics.
Experience with GA4, Meta Ads Manager, Google Ads, Klaviyo/CRM platforms and similar tools.
Experience building a D2C brand from an early stage.
Existing network of influencers, creators and marketing agencies.
Basic understanding of SEO and organic growth.

Key Performance Indicators

The person will ultimately be evaluated on:

Ideal Candidate

We're looking for someone who doesn't just run marketing campaigns.

We want someone who can look at Nutristar and say:

Here is where we are today, here is where we need to go, and here is the marketing engine I will build to get us there.

They should be creative enough to build a brand, analytical enough to understand the numbers, and execution-oriented enough to get things done.