Marketing Manager

Location: Pune

Experience: 5–8 Years

Company: AlwaysRise Stays Pvt. Ltd. (Tribe Stays)

About Tribe: Tribe Stays is building India's most premium long-stay living brand across Student Housing, CoLiving and Executive Suites. We are obsessed with exceptional design, unforgettable communities, technology-driven living and creating spaces where people genuinely love to stay.

We're looking for a Marketing Manager who doesn't just execute campaigns—but builds brands.

This role is for someone who lives and breathes marketing, understands internet culture, appreciates great design, thinks creatively, loves AI tools, and enjoys turning ideas into real-world experiences.

Role Overview: As Marketing Manager, you will be responsible for owning the Tribe brand across every customer touchpoint—online and offline.

From launching campaigns and coordinating agencies to designing resident experiences, creating marketing collateral, improving social media presence, and developing unforgettable guerrilla marketing activations, you will be at the center of Tribe's brand growth.

If you constantly notice bad branding, poor typography, weak copy, average social media content or boring marketing—and immediately think of a better way—you'll fit right in.

Key Responsibilities:

Brand Management:

* Be the custodian of the Tribe brand.

* Maintain consistency across all visual and verbal communication.

* Develop and maintain brand guidelines.

* Ensure every customer touchpoint reflects Tribe's premium positioning.

* Continuously improve brand perception.

Campaign Planning:

* Plan monthly and quarterly marketing campaigns.

* Build integrated ATL, BTL and Digital campaigns.

* Coordinate launches of new properties.

* Develop campaign calendars.

* Generate innovative campaign ideas aligned with business goals.

Agency Management:

Coordinate and manage all external partners including:

* Creative agencies

* Performance marketing agencies

* PR agencies

* Photography & Videography teams

* Printing vendors

* Event partners

* Influencer agencies

* Media buying partners

Ensure timelines, quality and budgets are maintained.

Copywriting & Content:

Create compelling copy across:

* Social Media

* Website

* Landing Pages

* Brochures

* Sales Decks

* WhatsApp campaigns

* Email campaigns

* Hoardings

* Signages

* Advertisements

* Event communication

* Internal branding

Excellent English writing skills are essential.

Social Media:

Be obsessed with social media trends.

Own Tribe's presence across platforms by:

* Planning content calendars

* Working with creators

* Suggesting Reel concepts

* Following trends

* Identifying viral opportunities

* Reviewing every piece of content before publishing

* Growing engagement and reach

You should naturally consume content from leading hospitality, lifestyle, architecture, fashion and luxury brands.

Creative & Design:

Work closely with designers while maintaining exceptional design standards.

Comfortable using:

* Canva

* Adobe Express (preferred)

* Basic Photoshop knowledge (good to have)

Review every design before publishing.

Have a strong understanding of:

* Typography

* Layout

* Colour

* Visual hierarchy

* Brand aesthetics

Property Branding & Spatial Marketing

Own the physical branding across all Tribe properties.

Coordinate and manage:

* Signages

* Wayfinding

* Wall graphics

* Room branding

* Reception branding

* Amenity branding

* Hoardings

* Window graphics

* Event branding

* Marketing displays

* Sales experience centres

* Printed collateral

Ensure every property feels premium and consistent.

Marketing Collateral

Develop and manage:

* Brochures

* Flyers

* Sales Kits

* Presentation Decks

* Standees

* Merchandise

* Welcome Kits

* Corporate Collateral

* Investor Material

* Event Material

* Sales Enablement Material

AI & Productivity

Leverage AI to improve speed and creativity.

Hands-on experience with tools like:

* ChatGPT

* Claude

* Gemini

* Canva AI

* Midjourney or similar

* AI image and video generation tools

Use AI for:

* Copywriting

* Campaign ideation

* Research

* Presentations

* Content creation

* Automation

* Productivity

Guerrilla & Experiential Marketing

Come up with unconventional marketing ideas that people talk about.

Think beyond advertisements.

Examples include:

* Viral campus activations

* Street marketing

* Community experiences

* Surprise-and-delight campaigns

* Brand collaborations

* PR-worthy moments

* Influencer experiences

* Referral campaigns

* Offline installations

We're looking for someone who asks:

How do we make people remember Tribe

Events & Community Marketing

Support community and property teams by creating memorable resident experiences.

Coordinate marketing for:

* Festivals

* Parties

* Workshops

* Launches

* Community events

* Open houses

* Influencer visits

Performance Tracking

Track marketing KPIs including:

* Lead generation

* Cost per lead

* Brand awareness

* Social growth

* Website traffic

* Campaign ROI

* Engagement metrics

* Conversion performance

Present monthly marketing reports with insights and recommendations.

PR & Partnerships

Coordinate with PR agencies and identify opportunities for:

* Media coverage

* Brand collaborations

* Influencer partnerships

* Campus partnerships

* Corporate collaborations

* Community partnerships

Desired Skills

* 5–8 years of marketing experience

* Strong copywriting skills

* Excellent communication

* Outstanding creative thinking

* Strong design sense

* Highly organized

* Exceptional attention to detail

* AI-first mindset

* Social media obsessed

* Comfortable managing multiple agencies simultaneously

* Strong presentation skills

* Budget management experience

* Analytical thinking

* Hospitality, lifestyle, real estate or consumer brand experience preferred

What We're Looking For

Someone who:

* Notices bad branding immediately.

* Loves beautiful design.

* Is always saving interesting advertisements.

* Enjoys following the latest marketing trends.

* Has hundreds of marketing ideas.

* Thinks like a brand owner, not an employee.

* Takes initiative without being asked.

* Is energetic, positive and entrepreneurial.

* Can switch between strategy and execution effortlessly.

* Wants to build one of India's most loved hospitality brands.

Success in This Role Looks Like

Within your first year, you will have:

* Elevated Tribe's overall brand perception.

* Built memorable marketing campaigns.

* Created a strong and consistent visual identity across every property.

* Improved social media engagement and reach significantly.

* Developed high-quality marketing systems and assets.

* Delivered innovative campaigns that generate organic buzz.

* Established Tribe as one of India's most recognizable premium long-stay brands.

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